Diamond Brand Gear Crafts Relationship with Asheville-based Darby Communications

Agency will help launch the new Carolina-crafted mountain lifestyle collection
Publish date:

Asheville, N.C. - December 21, 2017 

Diamond Brand Gear Logo

Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing for over 116 years, has chosen Darby Communications as its PR agency of record, effective immediately. First stamped with a “Diamond Brand" in 1881 as an indication of high quality goods, the company has produced products for the military and Boy Scouts for many years. In 2017, the brand expanded their offerings with the new, high-quality Biltmore® Renaissance bag collection and upcycled messenger bags for everyday exploring.

“Given Darby’s excellent reputation in the outdoor industry and the fact their headquarters are based in the Carolina Mountains, they have a true understanding of our local crafted gear tradition,” says John Delaloye, CEO of Diamond Brand Gear. “We are confident in their ability to increase brand awareness for our American-made mountain lifestyle collections nationally, regionally and to our legacy customers.”

Based in Asheville, NC, Darby Communications handles PR and digital marketing services for leading brands in the outdoor, fitness and wellness industries. As part of their partnership, the agency will provide PR for Diamond Brand Gear’s new bag collections and digital marketing strategy for its social media channels.

“We celebrate Diamond Brand Gear’s history of and dedication to creating craft camping, hiking, and travel gear in the United States, while providing jobs and paying a living wage to their employees here in Asheville, NC,” states Darby Communications Founder, Coral Darby. “Our team looks forward to working closely with them to share their inspiring story of making renowned outdoor gear.”

To learn more about Diamond Brand Gear, visit diamondbrandgear.com or email Megan Torgerson at megan@darbycommunications.com.

About Diamond Brand Gear

Since 1881, Diamond Brand Gear has manufactured outdoor and mountain lifestyle gear in the U.S. with ultimate craftsmanship and care. Based in the heart of the Carolina Mountains in Asheville, North Carolina, Diamond Brand Gear explores the limits of fabric to craft durable outdoor gear with passion, creativity and pride. With a history of reliability and innovation, Diamond Brand Gear produces tents for the U.S. Army, Marine Corps and Boy Scouts, creates upcycled bags out of leftover canvas tent material, and designs high quality bags with Biltmore®, America’s largest home. From employing new fabrics, sewing and LEAN manufacturing technologies, to exploring ways to add customization and personalization to their products, Diamond Brand Gear is dedicated to their employees, customers and community. For more information, visit www.diamondbrandgear.com

About Darby Communications

A public relations firm dedicated to meeting and surpassing the needs of their clientele with customized PR and promotional programs, Darby Communications works with many of the outdoor industry’s most respected companies. The firm’s clients include Astral, Aventura, Ecōths, Feetures, Headsweats, Hyland’s, Industrial Revolution, Johnson Outdoors, Paddlesports Retailer, Sierra Designs, and Tailwind Nutrition. For more information, visit darbycommunications.com


Megan Torgerson


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