Asheville, NC - February 27, 2018
Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, is excited to announce the debut of the Belay Bag for outdoor enthusiasts. Utilizing upcycled materials and LEAN manufacturing techniques, the new Belay Bag is an update to a 1980’s Diamond Brand Gear favorite with more customizable options and micro-innovations.
“Our new Belay Bag design was inspired by those who enjoy the versatility of a pack that can take them from our renowned hiking trails to the local brewery scene afterwards,” states John Delaloye, CEO of Diamond Brand Gear. “While the bag pays homage to the original pack from the ‘80’s, it’s made to handle modern day needs with interchangeable straps and large front pockets to securely carry craft beer or other bottled drinks.”
Constructed of 1000D nylon and 70D upcycled polyurethane coated canvas scraps from Diamond Brand Gear’s Free Dome tents, the Belay Bag boasts large exterior pockets to hold a 32 oz. growler, large water bottle, or wine bottle. This American-made backpack also includes a padded laptop sleeve and additional interior pockets for storage. Completely interchangeable shoulder straps can be adjusted for size, style and color, or remove one and adjust to carry the bag as a slingpack. The hip strap and sternum strap are also completely removable with the ease of a snap. A padded back panel features 3D spacer mesh for thermal regulation, ventilation, comfort and protection while taking the load off of the spine.
Additional features of the Belay Bag:
• All metal hardware
• 2 exterior and 2 internal pockets, plus laptop sleeve
• Daisy chain attachment system
• 1 leather logo lash tab
• Choice of regular or tall size shoulder straps
• Extra pull tab p-cord color included in every bag
• Available in 5 colorways
Diamond Brand Gear’s Belay Bags are now available online at www.diamondbrandgear.com. For more information, please email Megan Torgerson at email@example.com.
About Diamond Brand Gear Company
Since 1881, Diamond Brand Gear has manufactured outdoor and mountain lifestyle gear in the U.S. with ultimate craftsmanship and care. Based in the heart of the Carolina Mountains in Asheville, North Carolina, Diamond Brand Gear explores the limits of fabric to craft durable outdoor gear with passion, creativity and pride. With a history of reliability and innovation, Diamond Brand Gear produces tents for the U.S. Army, Marine Corps and Boy Scouts, creates upcycled bags out of leftover canvas tent material, and designs high quality bags with Biltmore®, America’s largest home. From employing new fabrics, sewing and LEAN manufacturing technologies, to exploring ways to add customization and personalization to their products, Diamond Brand Gear is dedicated to their employees, customers and community. For more information, visit www.diamondbrandgear.com.