The Walton Works
Deuter USA Hires Sterling & Co. as Northern California and Northern Nevada Sales Rep Agency
Longmont, CO (May 17, 2012) – Deuter USA announces the hiring of Sterling & Co. for sales representation in the Northern California and Northern Nevada effective immediately.
The Sterling & Co. group is comprised of Jody Sterling, Bill Sterling, and Jared Rodriquez. They currently represent Salomon footwear, apparel and Nordic, and Jetboil.
“Deuter is dedicated to the specialty retail market and excellent dealer support,” says Bill Sterling. “Deuter is growing fast in outdoor, family and the bike segments and we are in the territory to support their growth. We are excited to add Deuter to our program. They have a great line, and we are looking forward to working with the product and people.”
“The Sterling and Company team is a core group of dedicated outdoor professionals that embody the Deuter brand’s ideals and sales goals,” says Christian Mason, Deuter USA’s Director of Sales and Marketing. “We’re confident that the Sterling team will take our brand to the next level here. Our dedication to dealers and retail staff is in line with their philosophy and service, so this is an excellent partnership for everyone.”
Sterling & Co Reps can be contacted via:
Bill & Jody Sterling
PO Box 418
Truckee, CA 96160
Deuter Sport GmbH of Gersthofen, Germany, celebrated its 110th year in 2008 and is one of the leading international technical pack brands. Deuter’s major focus is on the development and sales of innovative, high quality and multi-use packs. Deuter’s current strength in pack innovation is the ventilated Aircomfort back system they have developed and refined over the last 24 years, as well as their complete line of child carriers. Since establishing a subsidiary in Longmont, Colorado, in 2001, Deuter has made a significant impact in the U.S. market. Deuter USA, Inc. has over 600 specialty accounts and has been recognized by its retailers as one of the top backpack brands in the industry. Deuter’s ACT Zero 50+15 backpack is the recipient of the Outside Magazine 2011”Gear of the Year” Award. For more information, please visit http://www.deuter.com.