Deuter USA taps Degenhardt for marketing - SNEWS

Deuter USA hires industry veteran Jonathan Degenhardt to lead marketing for Deuter and Ortovox

Sales, operations and marketing experience make Degenhardt a triple threat
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LONGMONT, Colorado – Deuter USA is pleased to announce the addition of Jonathan Degenhardt, who assumes leadership of the marketing teams of German heritage backpack brand Deuter and backcountry safety pioneer Ortovox in the U.S. market.

Degenhardt’s career in the outdoor industry spans years of specialty retail experience and leadership duties for top brands including Scarpa and, most recently, La Sportiva. In the role of Senior Marketing Manager, Degenhardt will bring experience in sales and operations in addition to his strategic marketing background to Deuter USA.

“Deuter is a respected heritage brand known for craftsmanship and innovative designs, so I’m looking forward to telling those stories to the outdoor recreation consumer,” said Degenhardt. “ORTOVOX is known as a worldwide leader in snow safety products and has helped define technical wool outerwear. Both brands are trusted and known for quality, and I can’t wait to add to the momentum those teams have achieved. I’ve also known the sales leadership of those brands for many years and look forward to aligning our efforts to do great things.”

Offering premium packs since 1898, Deuter is a pillar of the international outdoor industry and founding member of the European Outdoor Conservation Association. Ortovox was founded on groundbreaking transceiver technology in 1980, and among the first to embrace merino wool mountain wear in 1995.

“We couldn’t be happier to have Jonathan on board at Deuter USA,” said Deuter President, Bill Hartrampf. “He’s the complete package, and he’s just the person to carry forward the progress we’ve made here on the marketing front in the last several years.”

ABOUT DEUTER

With 121 years of pack building experience, Deuter has played a vital role in mountaineering history: Deuter backpacks have proved their worth under extreme conditions on numerous expeditions, from the first ascent of the north face of the Eiger by Anderl Heckmair in 1938, to the 8,000-meter peak climbs of Gerlinde Kaltenbrunner today. Among its numerous innovations, the Aircomfort system was the first ventilated tensioned mesh back system, the first bike-specific backpack and a complete women’s range – all details of the SL packs are engineered for the female anatomy. From backpacking to bike commuting, from alpinism to travel and including an entire child-carrying and family line, Deuter creates a better and more comfortable pack. For more information, visit www.deuter.com. For additional media information, contact Chris Hrenko at Pale Morning Media, chris@palemorning.com.

ABOUT ORTOVOX

Based in Taufkirchen, Germany, ORTOVOX is the world’s leading supplier of avalanche transceivers and rescue equipment. More than thirty years of evolution and experience in the mountains enables ORTOVOX to offer a wide range of products catering to mountaineers and adventurers whose playgrounds are the mountains of the world. The complete line of mountain products includes technical apparel and accessories, AVABAG avalanche packs, avalanche rescue equipment and safety equipment for professional and recreational use. For media info, contact Chris Hrenko, chris@palemorning.com. 

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