LONGMONT, Colo. – Deuter is shaking up the backpack world again with the release of its Futura Pro hiking pack with a new, even lighter, fully suspended Aircomfort Sensic back system. To celebrate, the German pack maker will roll out the red carpet with My Deuter Adventure, welcoming adventurers from seven nations to the Bavarian mountains that Deuter calls home.
In partnership with BACKPACKER Magazine and Moosejaw, hikers can win a weeklong trip by using the #MyDeuterAdventure hashtag and completing an entry on MyDeuterAdventure.com. The trip starts off with a visit to the Deuter headquarters, where winners will have the chance to chat with the designers of the new Futura Pro and meet the people behind the 120-year-old brand.
After that it's off to the Alps. First stop on the Deuter Adventure is a visit to the highest castle in Germany, the world-famous Neuschwanstein Castle. After taking in some royal Bavarian culture, winners will explore the highest mountain in Germany, the Zugspitze, with a summit plateau offering views of four countries and 400 surrounding peaks.
Next stop on the Deuter Adventure is a challenging hike up to the Funtensee, Germany's highest lake. The lake is the coldest spot in the country due to its unique location, where lows of around −45 °C have been measured. Along the way, winners will get to experience German lifestyle and culture with overnight stays in alpine towns.
The prize includes flights to and from Germany, a one-week all-inclusive stay with authentic Bavarian lodging, mountain guides, the exclusive experience of ‘My Deuter Adventure’ and a Deuter Futura Pro hiking pack and accessories.
Contest begins April 15. Entrants will (1.) post unique and authentic hiking photos from their personal adventures on Facebook or Instagram, (2.) use the hashtag #mydeuteradventure, (3.) tag Deuter and (4.) fill out the entry form on mydeuteradventure.com.
Two winners from each participating country will be chosen by a jury consisting of a representative from a retail partner, a media partner, a photographer and a Deuter representative.
The new and even lighter Deuter Futura Pro will revolutionize the hiking backpack once again. On to new adventures!
My Deuter Adventure media partner, BACKPACKER magazine, inspires and empowers our readers to Get Out More – to enjoy the world outside more often. As the authority on escaping to the backcountry, BACKPACKER offers readers accessible, close-to-home getaways alongside exotic once-in-a-lifetime destinations, practical tips for outdoor adventure and the best gear information available.
The My Deuter Adventure retail partner is Moosejaw. Based out of Madison Heights, Mich., the team at Moosejaw is known for offering the best selection of outdoor gear and their ability to do that thing where you origami a dollar bill into a shirt. So, if you want top-of-the-line products for your next trip into the backcountry or just want a fun-shaped dollar, Moosejaw has you covered.
With 120 years of pack building experience, Deuter has played a vital role in mountaineering history: Deuter backpacks have proved their worth under extreme conditions on numerous expeditions, from the first ascent of the north face of the Eiger by Anderl Heckmair in 1938, to the 8,000 m peak climbs of Gerlinde Kaltenbrunner today. Among its numerous innovations was the first ventilated tensioned mesh back system, the first bike-specific backpacks and a complete women's range – all details of the SL packs are engineered for the female anatomy. From backpacking to bike commuting, alpinism to travel and an entire child-carrying and family line, Deuter creates a better and more comfortable pack for every conceivable use. For more information, visit www.deuter.com. For additional media information, contact Chris Hrenko at Pale Morning Media, firstname.lastname@example.org, (802) 496-6092.