Deuter taps Westbay Trading Company for Great Lakes sales territory

Established midwest rep group adds storied German pack maker to client roster
Publish date:

LONGMONT, CO – March 22, 2018 


Westbay Trading Company will take over sales in Ohio, Indiana, Kentucky and Michigan for Deuter USA, a leading international backpack brand since 1898.

Westbay is one of the best established outdoor industry rep agencies in the Great Lakes region, and owner Tom Meier has been with the agency for more than half of its 30-year history.

“Deuter is a technical pack brand with over 100 years of heritage, and we love what we see in terms of the brand’s new direction,” said Meier. “And honestly, German brands are cool.”

Deuter enters spring 2018 with an entirely reinvigorated product line and brand aesthetic, backed by the “My Deuter Adventure” social media and retail campaign in partnership with Backpacker and Moosejaw. Product highlights for 2018 include a reinvented Futura line of hiking packs with the vaunted Aircomfort Sensic back system; an all new Aircomfort Lite line of trekking packs, named Best Value in Backpacker’s 2018 Gear Guide; and the all-new Speed Lite day pack, an Outside Online Reader’s Choice pick.

Under the Westbay agency umbrella, Deuter joins other top outdoor brands including Cascade Designs, Outdoor Research, Reef and Native Eyewear.

The Westbay team, in addition to Meier, consists of George Terrizzi (sales), Shirley Chau (administrative) and David Zwiers (tech rep).

“George can grow a full red beard in a very short time,” said Meier, citing additional agency strengths.

For sales inquiries, contact Tom Meier ( For media inquiries, contact Chris Hrenko (

About Deuter

With 120 years of pack building experience, Deuter is the leading international technical pack brand. Developing innovative and high-quality packs, Deuter's pack line focuses on carry comfort, ventilation and superior fit. From backpacking to bike commuting, alpinism to travel and an entire child-carrying and family line, Deuter creates a better and more comfortable pack for every conceivable use. Since establishing a subsidiary in Longmont, CO, in 2001, Deuter has made a significant impact in the US market. Deuter USA, Inc., has more than 600 specialty accounts. For more information, please visit For additional media information, contact Chris Hrenko at Pale Morning Media,, (802) 496-6092.


Chris Hrenko


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