Dads wanted: Piggyback Rider® forming JoePro Ambassador Team

Climber Jake Norton is first addition to brand ambassador team for the active person's toddler hauler. Applications being accepted.

BETHESDA, Maryland – Are you the father of toddler? Are you an active outdoors guy who likes to take the little one outside with him? Do you travel with the kids?

Then Piggyback Rider® is looking for you.

The Piggyback Rider – an innovative child carrier that promotes active outdoors transport – is filling out the roster of its new JoePro Ambassador Team, a mix of professional outdoors fathers (Pros) and everyday dads (Joes) that want to act as ambassadors for an innovative, ground-breaking product that assists in getting parents and children to enjoy the outdoors together.

Getting the team off the ground is pro Jake Norton of Challenge21, a movement created to raise awareness and funds addressing the critical nature of the water and sanitation crises worldwide. Norton, from Colorado, is attempting to climb the Triple Seven Summits (21 peaks — the three highest on each of the seven continents) in order to raise $2.1 million for Water For People and to engage and impassion 2.1 million people on these issues. Norton has two children.

The next addition to six-member Piggyback Rider’s JoePro team might just be you. Potential Joes and Pros are asked to submit their name, contact info, a picture and three sentences explaining why they should be on the team to Deadline to apply is June 7, 2012.

Each JoePro Team member will receive a Team Kit that includes a Piggyback Rider carrier, accessories and lifestyle wear. Each JoePro Team member will agree to use the Piggyback Rider on a regular basis and provide monthly in-use/action photographs. JoePro members will also be relied on to test prototypes and provide design in put on new Piggyback Rider products being developed.

“Our aim is to create a select team of dads who embrace the mission of sharing their outdoor experiences with their children,” said Wayne Lifshitz, co-founder of the Piggyback Rider. “We’re aiming to start the JoePro team with three Pros and three Joes – each of whom relishes the time outdoors with their kids.”

The Piggyback Rider JoePro Team will be announced by Father’s Day – June 17, 2012. The Piggyback Rider® is a mutually enjoyable, effortless way to carry a child (2½+ years) on your back. It functions like a backpack, utilizing a shoulder-mounted foot-bar to distribute the child’s weight at your core, enabling a more natural and upright walking posture. The child stands safely on the wide textured foot-bar, holding integrated shoulder handles and secured to the adult by a safety harness. Built from industry leading climbing components and over-engineered for safety, the Piggyback Rider® is unlike any kid carrier you’ve ever seen.

At home on the hiking trail or in the mall, The Piggyback Rider® is quickly turning heads in both the parenting and outdoors markets. It recently won the “Best New Product” award at the Outdoor Retailer Summer Market Show and a Gold Medal in the Mom’s Choice Awards. New, more deluxe, versions of the carrier will be unveiled later this summer.