Piggyback Rider® teams with Pale Morning Media for PR support

Innovative child carrier selects Pale Morning Media as PR agency

BETHESDA, MARYLAND –Piggyback Rider®, the innovative and multi-award winning child carrier, has selected Pale Morning Media for public relations support.

The Piggyback Rider® was designed by a pair of brothers devoted to inventing new and innovative ways to appreciate the everyday world with their kids. “With eight children between us, we’ve done our fair share of carrying kids,” said Wayne Lifshitz, co-inventor and president of Piggyback Rider®. “We knew there had to be a better way for us to enjoy the outdoors longer with our kids, and so we created one.”

Pale Morning Media is a public relations, brand strategy and creative communications agency with a dedicated focus on the outdoor world. Based in Vermont’s Mad River Valley, Pale Morning Media’s client roster includes leading brands and organizations from throughout North America and Europe in the outdoor, fishing, wintersport, travel and lifestyle markets.

“The Piggyback Rider® is one of those rare products that creates a true ‘ah-ha!’ moment,” said Drew Simmons, president of Pale Morning Media. “We’re excited to be a part of what is sure to be an enjoyable ride.”


The Piggyback Rider® is a mutually enjoyable, effortless way to carry a child (2½+ years) on your back.It functions like a backpack, utilizing a shoulder-mounted foot-bar to distribute the child’s weight (up to 60 lbs.) at your core, enabling a more natural and upright walking posture. The child stands firmly on the wide foot-bar, holding integrated grab handles and secured by a safety tether.

The Piggyback Rider® has unlimited year-round use, while hiking, touring, shopping, walking, watching, exploring, wandering, bonding at amusement parks, carnival, sporting events, malls, markets and everywhere else you may go. The simplicity and ease of carrying a child with the Piggyback Rider® revolutionizes child carriers and bonds parents and children in active transport.

For more information on the Piggyback Rider®, please visit www.thepiggybackrider.com.