PLAINVILLE, Mass., August 22, 2018 – Croakies, the original manufacturer of industry-leading outdoor retention products, today announces it has reached an agreement with the stand-up paddle community’s biggest race weekend, the Pacific Paddle Games presented by Salt Life (October 6 – 7, Dana Point, CA), returning as a Gold Level event sponsor and the exclusive eyewear retainer for 2018.
Partnering with the Pacific Paddle Games for the second consecutive year, 2018 will see Croakies with an elevated on-site and race presence, alongside an expanded retail experience. The Croakies pop-up retail shop will be open throughout the event weekend, offering participants and spectators an opportunity to shop the latest in Croakies®’ assortment of outdoor retention products from neoprene, polyester, and coated stainless steel eyewear retainers to belts and dog collars and leashes made with webbing crafted from 100% recycled plastic bottles.
“Croakies is a natural fit for the Pacific Paddle Games,” Will Taylor, Content Director for SUP Magazine, says. “Their sunglass retainers are a critical part of any standup paddler’s on-water kit. Plus, their environmental products—such as belts made of recycled plastic bottles—fit perfectly with the event’s sustainability efforts."
In addition to providing all participating athletes with custom event-branded Croakies® to save their shades while out on the course, Croakies will be awarding all open category winners and Pro category podium finishers with customized Pacific Paddle Games belts complete with specialized gold, silver, and bronze buckles, respectively. Out on the course, the brand will be prominently displayed via the Croakies race buoy located near the start/finish surf zone.
“The Pacific Paddle games delivers a perfect opportunity to showcase our broad mix of products to the paddle sports community,” explains Chris McCullough, Director of Consumer Brands for Croakies’ parent company, Hilco Vision. “This event also draws a highly engaged audience whom we can educate more holistically about our brand, from our Made in America roots and comprehensive line of products engineered to save your shades across a wide range of activities, to our use of recycled materials in our production process, part of a shared global mission to eliminate plastic from our oceans.”
To learn more about Croakies’ latest collection of eyewear retainers and outdoor lifestyle accessories, and to stay up to date on upcoming events and promotions, please visit croakies.com.
Often imitated but never duplicated, the original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, Croakies is still proudly based in the mountains of the American West, with most of its production in Bozeman, Montana. With Yellowstone and Grand Teton National Parks as a backyard, the brand’s inspiration remains unchanged: to create best-in-class retention products that inspire everyday adventure and provide comfort, style, durability, and functionality to active people of all ages. For more information about Croakies and its latest product line, please visit croakies.com or follow them on Instagram, Facebook, and Twitter using @croakies. Croakies is part of the Hilco Vision portfolio of brands.
About the Pacific Paddle Games
The Pacific Paddle Games are the largest and most anticipated events of the standup paddling year. Founded in 2015, the PPGs have attained record-setting prize purses, participation numbers and media coverage on the way to redefining how a SUP event can be run. Paddlers of all types from all corners of the globe gather in Southern California each fall to celebrate the sport, participate in top-tier racing and try out equipment from the best manufacturers in the industry. The goal is simple: get as many paddlers on the water in whatever way they enjoy. Join us on Octobber 6-7 for the biggest weekend in SUP! Get more info at PacificPaddleGames.com