San Francisco, CA, May 21, 2019 -- Leading digital adventure travel platform, The Outbound Collective, announced the launch of their #EveryoneOutside initiative today. This new effort is focused on creating a more inclusive and culturally diverse outdoor community by elevating and empowering underrepresented voices through a combination of digital amplification and improved access to real-world skill-building events. This is a public-facing initiative that will be promoted to The Outbound’s audience of over 12 million outdoor and travel enthusiasts across its website, iOS and Android apps, social media channels, and dedicated #EveryoneOutside website.


#EveryoneOutside is a long-term commitment by The Outbound Collective, a minority-owned business, to increase diversity in the outdoors. The initial 2019 campaign features five key components: 1) producing and promoting a four-part video series profiling athletes from underrepresented communities; 2) featuring and promoting leaders, organizations, non-profits, and affinity groups working to grow diversity in the outdoors; 3) highlighting and promoting adventure travel-focused images and stories from using the #EveryoneOutside hashtag; 4) distributing free passes to attend The Outbound’s Pursuit Series events for members of partnering non-profits and affinity groups; 5) diversifying The Outbound's network of photographers and influencers.

The #EveryoneOutside concept is a direct result of the work The Outbound Collective has been doing as a signatory of Teresa Baker’s Outdoor CEO Diversity Pledge. “We’re proud to take the Pledge and we’re excited to follow Teresa’s lead and the example that she’s setting within the industry,” stated Brian Heifferon, CEO / Co-Founder of The Outbound Collective. “This initiative is really about finding the best ways to support and elevate the many athletes, leaders, organizations, and affinity groups who are already engaged in the hard work of expanding access to the outdoors and creating structures to diversify an industry that is currently not representative of our society at large.”

Teresa Baker, Founder of the Outdoor CEO Diversity Pledge, adds, “I'm excited to see how this campaign grows. Underrepresented communities have always been in these amazing outdoor spaces. I'm happy to see The Outbound Collective taking the lead in sharing some of our stories.”

Community partners at launch include Run 4 All Women, Latino Outdoors, Natives Outdoors, The Venture Out Project, Color Outside, Girl Ventures, Outdoor Asian, Latin X Hikers, Brown People Camping, Fat Girls Hiking, Brown Folks Fishing, The Great Outchea, and Peak Explorations. Run 4 All Women’s Founder, Alison Désir said, “We are thrilled to be a community partner for this much needed and timely initiative. Representation matters and we are excited for the ways this campaign will showcase the existing diversity of the outdoors, telling our stories all while creating opportunities for newcomers.”

Industry partners at launch include HOKA ONE ONE, Kampgrounds of America (KOA), Eddie Bauer, and LEKI. HOKA’s Director, Global Brand Communications, Martha Garcia, said, “Empowerment, authenticity and inclusivity are part of the core values of HOKA ONE ONE. These values are reflected in our products and our partnerships. It’s important that we all take responsibility to have conversations around diversity, equality and inclusion in our respective industries. Bringing these values to the outdoors and making sure that all consumers see themselves represented in our brands is imperative. We are honored to support The Outbound Collective’s #EveryoneOutside initiative, helping to give a voice and empower the underrepresented communities.”

The Outbound Collective is excited to launch with these leading partners and will be continuing to onboard new non-profit, affinity group, and corporate partners over the duration of the 2019 campaign.

More information at

Social Media:




Hashtags: #EveryoneOutside


Media Contact: Jess Smith, OutsidePR,

About The Outbound Collective: The Outbound Collective is a website, iOS, and Android app whose mission is to improve access to the outdoors for everyone. Find the best adventures, lodging, guides, and tours - all with a simple interface, incredible photography, and inspirational destination guides, how-to’s, and stories.



Pursuit image with Logo

The Outbound’s Pursuit Series Bear Valley Event Sells To Capacity

San Francisco, CA, July 2, 2018 --The Outbound Collective’s Pursuit Series, an incredibly immersive and educational outdoors adventure getaway, has sold to capacity for its second and final event for 2018, at Bear Valley, CA. The 3-day, 3-night adventure experience, designed to more

The Outbound Collective Launches Adventure Travel Marketplace

San Francisco, CA, Jan 15, 2019 -- Leading digital adventure travel platform The Outbound Collective today announced the launch of an adventure tour and lodging marketplace. Driven by feedback from the community, The Outbound platform is expanding to include lodging and more

Pursuit Series Drives Impact Initiatives With Partner Brands

San Francisco, CA, August 28, 2018 -- Leading digital outdoors platform The Outbound Collective’s adventure weekend series, Pursuit Series, worked with its 40+ brand partners to ensure that many communities benefited from the activations provided over the two ‘adult summer camp’ more

The Outbound Collective Pursuit Series Partners With Impactful Organizations

San Francisco, Calif., January 23, 2019 -- The Outbound Collective adventure camp series, Pursuit Series is on a mission to create outdoors communities fueled by passionate, invested individuals and brands, and has strategically aligned with Run 4 All Women for the 2019 series. more

The Outbound Collective Launches New Android And iOS Apps

San Francisco, CA, July 17, 2018 —The Outbound Collective ( has launched its long-awaited Android app and a redesigned version of its popular iOS app, to help better assist its entire community of 12 million outdoor enthusiasts and travelers in discovering more

The Outbound Collective Launches New Android and iOS Apps

San Francisco, CA, August 9, 2018 —The Outbound Collective ( has launched its long-awaited Android app and a redesigned version of its popular iOS app, to help better assist its entire community of 12 million outdoor enthusiasts and travelers in discovering more

Outbound Collective_Redwoods

The Outbound Collective Launches Initiatives to Support Underrepresented Communities and Get Everyone Outside

San Francisco, CA - October 14, 2020 - Today, the Outbound Collective announced its comprehensive plan to build a better, more inclusive online home for the modern outdoor industry. They have created and launched a number of initiatives designed to promote more

The Outbound’s Pursuit Series Announces Impressive Partnerships For 2019

San Francisco, Calif., Dec. 17, 2018 -- Leading digital outdoor platform The Outbound Collective's adventure camp series, Pursuit Series, is proud to announce a strong list of new and returning partners for the three adventure events for 2019. All partners bring world-class gear, more

The APP Wraps Up A Week Of Incredible SUP Experiences In New York

(New York, NY) October 2, 2018 -- The APP World Tour, the professional world tour for the sport of stand up paddle surfing, has successfully concluded the New York SUP Open, along with the multiple community activations the tour brought to New York City and Long Island more