BOULDER, Colo. – SCARPA North America this week named Colleen Nipkow as marketing manager, effective Aug. 1.
In her new role, Nipkow will oversee SCARPA North America’s marketing department, leading strategic planning, budget and all aspects of marketing communication, from web, advertising, public-relations and social media to events, athletes, marketing collateral and packaging.
Nipkow comes from Black Diamond, where she has worked for 20 years. For the last decade, she has served as marketing manager, overseeing all of the same areas she will at SCARPA. She also has worked with SCARPA previously. SCARPA was distributed by Black Diamond in the 1990s and early 2000s, prior to the northern Italy-based brand establishing its own wholly owned subsidiary in North America in 2005.
In addition, Nipkow brings a passion for skiing and outdoor sports. Along with her direct job experience, she has been an integral part of the Wasatch ski community since taking over Black Diamond’s annual fundraiser for the Utah Avalanche Center in 1994. Under her direction, it has grown from an event that attracted 50 people to one that attracts well over 1,000, and raises in excess of $50,000 a year.
“Hiring Colleen is exciting for SCARPA, not only because she brings such a well-honed skill set and a track record of success doing this job elsewhere, but because she already knows deeply who SCARPA is and what the brand is all about,” said Kim Miller, CEO of SCARPA North America. “She’ll be able to hit the ground running and – more importantly – has the skills and perspective to build on the comprehensive marketing foundation we’ve put in place in North America during the last six years.”
Nipkow will attend Outdoor Retailer Summer Market in Salt Lake City Aug. 3-7 with SCARPA North America (booth 5000).
“The SCARPA name is synonymous with innovation and passion for mountain sports,” Nipkow said. “I’m excited to be working with the team in Italy as well as all the people here at SCARPA North America. It’s amazing to see how far the brand has come since the establishment of the North American office and I’m really looking forward to joining the team and helping SCARPA continue to grow and succeed.”
About SCARPA and SCARPA North America
Founded in 1938, SCARPA builds performance footwear for climbing, hiking, skiing, mountaineering, trail running and other outdoor pursuits from its headquarters in Asolo, Italy. SCARPA has been owned and operated by the Parisotto family since 1956. In 2005, SCARPA opened its North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales, marketing and distribution in the U.S. and Canada. For more information about SCARPA footwear, visit www.scarpa.com.
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