Coleman Launches Boatload Marine Sweepstakes

The Coleman Company, Inc. has launched a marine products sweepstakes that promises to be a boatload of fun for the winners.
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The Coleman Company, Inc. has launched a marine products sweepstakes that promises to be a boatload of fun for the winners. The Coleman Boatload Sweepstakes offers a grand prize featuring a fully loaded, 23-foot Bayliner® 265 deck boat filled with an assortment of the newest Coleman® marine products. There are also 85 first, second and third place prizes. Consumers can enter the sweepstakes on Coleman's Web site at www.coleman.com or at participating marine products dealers nationwide. The sweepstakes runs through July 31, is open to those 21 years or older, and no purchase is necessary. The winners will be selected and announced in August.

selected and announced in August.
According to Shelley Young, director of brand management, the sweepstakes is a signal that Coleman is aggressively pursuing the marine market with a wide array of products and is eager for people to get outside and use them. “Building the marine business is one of the best ways to foster the theme of Coleman's ‘Let's Go Outside' campaign. We are committed to getting people outside so they appreciate how much fun it is and reap the lifestyle benefits of logging more hours close to nature. This sweepstakes is aimed at generating real excitement about having more fun in, on and around the water.”

The Coleman Boatload Sweepstakes is aptly named. In addition to the Bayliner 265 deck boat, the grand prize includes these new Coleman Marine products: five women's and five men's Transmitâ„¢ Life Vests; 200-quart Marine Cooler with Optimaxxâ„¢ insulation with accessory 200-quart cushion; Missileâ„¢ Towable; stainless steel, rail-mounted Marine Grill; floatable Canopy Island; Marine Blender; Fastbackâ„¢ Kayak; two Antimicrobial Sleep Bags; two Marine Chairs with attached tables and more. The retail value of the grand prize is in excess of $40,000.

In addition to the grand prize, 10 first-place winners will receive a 200-quart Marine Cooler with Optimaxxâ„¢ insulation. Twenty-five second-place winners will receive a his and hers set of Transmit Life Vests. And 50 third-place winners will receive the Marine Blender.

The sweepstakes will be supported by advertising in Boating, Go Boating and Water Ski magazines, and on the web at www.waterski.com and www.boatinglife.com. “The message we're delivering with this initiative is that being outside is a quality-of-life issue,” says Young, At Coleman, we're committed to making the outdoor experience, whether on land or water, as effortless and fun-filled as possible. We have all the great products to do it, so we hope everyone will enter for a chance at some terrific prizes.”

For further information on the Coleman Boatload Sweepstakes, contact Nicole Freund at nfreund@coleman.com or (316) 832-2622.

The Coleman Company, Inc. is an international leader in the innovation and marketing of outdoor products, including its legendary lanterns, as well as stoves, tents, sleeping bags, backpacks, coolers, furniture and grills. Its products are sold and used all over the world. Coleman embraces its leadership role as an advocate for the outdoors, contributing to outdoor causes and inspiring people to get outside. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation, and can be found online at www.coleman.com. Consumers can contact Coleman by phone at 800-835-3278 or by e-mail at consumerservice@coleman.com.

Note to media: News releases and images are available upon request or can be downloaded at www.coleman.com/newsroom.

Coleman® is a registered trademark, and Transmit™, Missile Fastback™, and Optimaxx™ are trademarks of The Coleman Company, Inc.

Bayliner® is a registered trademark of Brunswick Family Boat Company, Inc.

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, JavaLog®, Kerr®, Lehigh®, Leslie-Locke®, Loew- Cornell® and Pine Mountain®; Consumer Solutions: Bionaire®, Crock- Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, Mitchell®, Stren® and Trilene®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

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