Coleman Strengthens Its Partnership with Leave No Trace

The Coleman Company, Inc. has increased its commitment to the Leave No Trace Center for Outdoor Ethics, including funding and participation in a unique educational initiative aimed at kids and younger adults.
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Following a decade of financial support, The Coleman Company, Inc. has increased its commitment to the Leave No Trace Center for Outdoor Ethics, a non-profit organization dedicated to the enjoyment and stewardship of natural lands for all people through education, partnership, volunteerism and ethical behavior in the outdoors.

Coleman's increased commitment to the group will include funding and participation in a unique educational initiative aimed at kids and younger adults. The Leave No Trace/Coleman Kids Team will mobilize a team of outdoor educators to provide hands-on demonstrations, interactive activities and general education. The team's outreach programs will visit retail stores and other venues to promote the responsible enjoyment of the outdoors.

Since its founding in 1994, Leave No Trace has worked to spread the message that all people must care for the outdoors and use resources wisely. The group's many programs and educational initiatives are focused on values it shares with Coleman, chief among them, that reaching kids at an impressionable age with the outdoor message is critical.

According to Dana Watts, executive director of Leave No Trace, these Coleman Kids Team programs will be executed in retail stores across the country, where Coleman® products are sold and Leave No Trace is a welcome guest. Says Watts, “The program is designed to instill the outdoor ethic in young people and guide them in outdoor pursuits for the rest of their lives.”

The Leave No Trace/Coleman Kids Team activities and information sessions will cater to kids and families with the theme: “Come on out – enjoy what nature has to offer – fish, camp, roast marshmallows, hike, look at the stars, it doesn't matter what you do – just have fun and learn ways to leave the outdoors in better shape than you found it.” The program is in sync with Coleman's own campaign to get people outside by encouraging them to spend more time close to nature, enjoying all that it has to offer.

According to Gary Kiedaisch, Coleman's president and CEO, Coleman's campaign is the core of the company's getting close to nature philosophy. “The positives of young people and families getting outside are simply too numerous to count,” he said. “But chief among them are starting an appreciation of our natural resources. Young people need to know that there is a finite limit to the resources we share on this planet, and we're all responsible for making sure we leave the environment in as good or better shape than we found it. And being outside might even shave a few excess pounds off our young people's expanding waistlines, clearly something we need to work on.”

The joint outdoor-oriented programs in retail stores will include giveaways, product demonstrations, games, poster contests and general information available for all. The materials will be bilingual (English and Spanish) and address diverse activities for kids and their families, including car camping, picnicking, hiking, fishing and hunting. The long-term goal is to help swell the constituency for the intelligent use of natural resources.

The joint Leave No Trace/Coleman Kids Team educational initiative will launch with a pilot program in a few select retailers in the fourth quarter of 2006 and will begin making appearances across the country in early 2007.

The Coleman Company, Inc. is an international leader in the innovation and marketing of outdoor products, including its legendary lanterns, as well as stoves, tents, sleeping bags, backpacks, coolers, furniture and grills. Its products are sold and used all over the world. Coleman embraces its leadership role as an advocate for the outdoors, contributing to outdoor causes and inspiring people to get outside. Founded in 1900 and based in Wichita, Kan., Coleman is a wholly owned subsidiary of Jarden Corporation, and can be found online at www.coleman.com. Consumers can contact Coleman by phone at 800-835-3278 or by e-mail at consumerservice@coleman.com.

Note to media: News releases and images are available upon request or can be downloaded at www.coleman.com/newsroom.

The Leave No Trace Center for Outdoor Ethics is an international nonprofit organization dedicated to promoting and inspiring responsible outdoor recreation through education, research and partnerships. Leave No Trace builds awareness, appreciation and respect for our wildlands. For media inquiries, contact Dana Watts at (303) 442-8222 x103 or dana@lnt.org. (www.lnt.org)

Jarden Corporation is a leading provider of niche consumer products used in and around the home. Jarden operates in three primary business segments through a number of well recognized brands, including: Branded Consumables: Ball®, Bee®, Bicycle®, Crawford®, Diamond®, First Alert®, Forster®, Hoyle®, Java Log®, Kerr®, Lehigh®, Leslie-Locke®, Loew-Cornell®, Pine Mountain® and Starterlogg®. Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Campingaz® and Coleman®. Headquartered in Rye, N.Y., Jarden has over 20,000 employees worldwide. For more information, please visit www.jarden.com.

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