Cloudveil Expands Organization in Jackson, WY.

Cloudveil Mountain Works, Inc., announced today a sizeable expansion of their facilities in Jackson, Wyoming in order to accommodate sales operations, customer service, marketing and product group functions.
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(Jackson, Wyo.) - Cloudveil Mountain Works, Inc., announced today a sizeable expansion of their facilities in Jackson, Wyoming in order to accommodate sales operations, customer service, marketing and product group functions. Since 2003, sales operations and customer service has originated in their current location in Denver, Colorado.

“This expansion is intended to build on the strength of the team we have in Jackson and concurrently consolidate all core departments under one roof,” said Brian Cousins, President of Cloudveil. “With our rapid growth we have determined that it is important for our key functional groups to be in the same physical location. We believe that this will synergistically improve the overall business environment and help to strengthen Cloudveil's operational abilities during this period of rapid growth.”

The Denver facility will be closed by mid-year. Cousins noted, “The majority of our current Denver employees have been extended relocation to Jackson, and we are optimistic that most key members of our staff will make the move.”

“Our goal with the consolidation is to bring all key functional roles to our Jackson home base,” said Cloudveil CEO Jim Reilly. “We found it necessary to restructure our operations to remain as efficient as possible, and to remain as highly competitive as possible in the industry.” Reilly added. “We have developed many key initiatives in the pipeline this year which will enable further growth, including the implementation of a new ERP system and the consolidation of Cloudveil's distribution facilities, operated by our affiliate Fila USA. This new structure will create a more cohesive work atmosphere and foster improved communication. We are especially excited to bring the customer service group back to Jackson, allowing us to more effectively perpetuate our unique mountain culture.”

The consolidation will take place over the next three to six months in strategic phases to ensure a smooth operational transition. The build-out of the expanded facility in Jackson is already underway.

Sport Brands International Ltd. creates, develops, produces and distributes sports apparel and footwear under the Fila, Ciesse and Cloudveil brands. SBI is a privately held entity with global operations in New York, New York; Sparks, Maryland; and Milan, Italy. For more information, visit www.fila.com.

Cloudveil, founded in 1997, is an outdoor apparel manufacturer based in Jackson, Wyoming, that has received critical acclaim for their ground-breaking use of fabric combinations and design, including pioneering efforts in the "Soft Shell" category of outerwear. www.cloudveil.com.

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