Clik Elite™ Camera Packs – When Photography is a Sport

Clik Elite launches performance packs for adventure photographers.
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St. George, UT, June 17, 2009 – In the mid 1980's, while scrambling up and down the Grand Teton, Bryce Thatcher developed the first hydration pack. He founded Ultimate Direction and a category was born. In 2004 Thatcher was summiting Mt. Rainer and cobbled together a chest pack to keep his SLR camera in reach. Now he's founded Clik Elite™ and launched another category – performance packs for adventure photographers.

Digital cameras are ubiquitous, and digital SLR's (DSLR), not point-and-shoots, are driving sales. Photographers of all kinds are demanding higher performance from their cameras and those that go after backcountry and action images need higher performance from the gear that gets them to the shot.

“Necessity drives innovation,” says Thatcher, “adventure photographers of all levels work hard to get their images – they are as athletic as the athletes they shoot and they need gear that keeps up. That's the necessity, and we are addressing it. When necessity, innovation, and demand come together a category is born.”

With their background designing packs for ultra-marathoners, adventure racers, and other extreme athletes, the Clik team knows how to build for rugged performance. Features like the Ladder-Lock adjustable harness systems for a tailored fit, custom molded back panels that vent heat and moisture, contoured waist belts, hydration ports, and integrated rain flys mean these packs are backcountry ready. Add modular camera and lens organization systems, easily accessible padded camera bays, and media organizers with weatherproof zippers that stash data cards, hard-drives, cables, even film. Now you have the only packs ready to handle the sport of adventure photography.

Highlight products include three backcountry packs – the 4000 cubic inch Large Hiker, the 2100 c.i. Medium Nature, and the fast and light Compact Sport; three chest packs that work on their own or can be mounted to the backcountry packs' shoulder harnesses; the photo-specific Pro Elite that hauls a studio's worth of camera gear; and a line of accessories to protect lenses, filters – the important little things.

About Clik Eliteâ„¢: Based in Utah's rugged canyon country, Clik Eliteâ„¢ was founded in 2008 by a team of outdoor industry professionals. They make a complete line of innovative performance packs for adventure photographers that are the culmination of 25 years of experience designing and building packs for adventure racers, emergency medics, outdoor extremists, and photographers. See the line and learn more at: www.clikelite.com

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