Celebrate ‘Great Outdoors Month’ with PrimaLoft® and EMS

Outdoor Industry Partners Kick-Off Summer with Sleeping Bag Giveaway Contest

ALBANY, New York -- (May 23, 2012)PrimaLoft®, the world leader in performance insulations and yarns, is encouraging Americans of all ages to head outside in celebration of Great Outdoors Month, June 2012. To celebrate, PrimaLoft® will be giving away one Eastern Mountain Sports (EMS) Velocity Sleeping Bag powered by PrimaLoft® Insulation each day, June 4 – 8, leading up to National Get Outdoor’s Day on June 9th.

Throughout the month of June, individuals and families can enjoy free entrance days at national parks, as well as educational and community events held around the country celebrating the outdoors including, National Get Outdoors Day and National Trails Day.

According to the National Get Outdoors Day website, today’s American youth are less connected to the outdoors than any previous generation, spending six and a half hours a day watching screens and being six times more likely to play a computer game than ride a bike.

With the arrival of summer, June is perfect for spending time outdoors. It is easy for friends and families to take advantage of beautiful parks and various outdoor activities close to home, without the cost of a destination getaway.For a list of events and activities during the month of June, visit www.funoutdoors.com.

The EMS Velocity Sleeping Bag (MSRP $220) combines the water resistance of PrimaLoft® ONE and the superior feel and loft of PrimaLoft® SPORT with 2-layer insulation making it the perfectly packable ultra lightweight synthetic sleeping bag companion for any outdoor adventure. The sleeping bag’s A-Shingo baffle construction saves weight and ensures optimal warmth on the chilliest summer nights. Available at www.ems.com.

For more information about National Great Outdoors Month, including a list of events and activities visit www.funoutdoors.com, and to learn more about PrimaLoft®, visit www.primaloft.com and follow the conversation at http://www.facebook.com/primaloft

About PrimaLoft®:

PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.

About EMS:

Founded in 1967 by two New England rock climbers and based in Peterborough, N.H., Eastern Mountain Sports is one of the nation’s leading outfitters of outdoor gear, clothing, footwear and accessories with 68 retail stores in 12 states. The Eastern Mountain Sports Climbing School was started in 1968, and currently has 4 major locations and 7 satellite locations throughout the East, making it the oldest and largest climbing school in the eastern U.S. More information is available at www.ems.com.


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