SAN LEANDRO, California—June 2, 2009 — The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today marked June 2009 as National Camping Month, an initiative to encourage and inspire Americans of all ages to get outdoors.
Throughout the month of June, The North Face will be holding free educational events, community activities and a sweepstakes to inspire and encourage individuals, their families and friends to embrace the outdoors in the simplest form – sleeping beneath the open skies.
According to the Outdoor Industry Association’s 2008 Outdoor Recreation Participation Report, outdoor participation declines with age. From 2006 to 2007, there was an 11.6 percent decrease of participation in outdoor activities among American children ages 6 to 17 years of age. With the arrival of summer, June is the ideal month to take up camping and embrace spending time outdoors. Whether celebrating graduation or Father’s Day, or just looking to get away from home, families can take advantage of various outdoor locales without the cost of a destination trip.
“We are dedicated to fueling passion for the outdoors and encouraging appreciation of outdoor activities among individuals of all ages and abilities,” said Aaron Carpenter, Vice President of Marketing for The North Face. “The North Face sends expeditions to the world’s highest peaks and most remote locations, but the goal of National Camping Month is to get people outside anywhere — a summer-long backpacking adventure, a week-long camping trip, a one-night campground outing, or simply a backyard tent."
The North Face retail stores will be offering free clinics on topics such as how to select appropriate camping gear, how to pack a backpack, how to pitch a tent, how to make gourmet campfire meals and where to camp locally. Detailed event information is available at The North Face retail stores.
“This is a great opportunity to teach others about the importance of respecting nature and proper outdoor ethics while having a great time," said Carpenter. “Programs like National Camping Month are vital for life-long outdoor commitment and enjoyment.”
To kick off National Camping Month, The North Face and Travelocity are presenting the Explore Moab sweepstakes, which gives people a chance to win a grand prize trip for two to Moab, Utah, including airfare, lodging, meals, and guided hikes and tours, as well as a $2,000 The North Face gift card. Ten Runner-Up prizes include coveted national park passes and The North Face gift cards. For details on how to enter, visit your local The North Face store or log onto www.thenorthface.com. In addition, those who enter Explore Moab in June 2009 will receive free shipping for online orders of $125 or more at www.thenorthface.com.
For more information about National Camping Month, including camping gear picks, and to find The North Face retail store closest to you, visit www.thenorthface.com.
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.