CamelBak Announces new CEO

Marty O’Donohue Hired To Lead the Hydration Category Market Leader


contact: Carson Stanwood
Stanwood & Partners Public Relations


PETALUMA, CA. (January 19, 2006) — CamelBak Products, LLC, the world leader in hydration systems, announced today that it has hired J. Marty O'Donohue to lead the company that took hands-free hydration from a concept to one of the fastest-growing categories in recreational sports manufacturing.

CamelBak's new Chief Executive Officer, who holds both an undergraduate history/economics degree and MBA from Stanford University, spent the last 15 years as CEO of Marinco, the leading manufacturer and marketer of specialty electrical components for both the pleasure boat market and the “harsh environment” industrial markets.

At Marinco, O'Donohue grew the company from $5 million to $70 million, repositioned and expanded the brand into the industrial market and introduced a “lean” culture throughout the company in a way that brought consistent operating efficiencies and quality.

“Marty knows how to build a team and deliver the products and services that define a dominant brand,” said Dan Miller, Chairman of the Board at CamelBak and an operating partner at Bear Stearns Merchant Banking, the parent company of CamelBak. “He'll take CamelBak from a being a respected leader in hydration into a world class brand that exceeds customer expectations.”

CamelBak board member Sally McCoy, a partner at investment banking firm Silver Steep Partners, also took an active role in the CEO search. “We interviewed some great candidates, but when we met Marty, everything just clicked, “ she said. “His combination of experience and personality is just what CamelBak needs to realize its potential as a brand.”

O'Donohue replaces Glenn Gross, who announced his retirement in 2005.

“I am eager to take on the leadership of CamelBak, which is a pioneering brand, a market leader and a creative force providing indispensable products for the recreational and military user,” O'Donohue said. “And I'm excited to be joining an outstanding group of folks who are so obviously dedicated to quality and innovation.”
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Prior to taking over the helm at Marinco, O'Donohue held a variety of high-level corporate marketing positions with companies like Crown Zellerbach and GardenAmerica, and began his career in marketing for General Mills. As an independent business consultant, O'Donohue worked with outdoor recreation consumer companies, ranging in size from $2 million to $50 million, for which he developed business and marketing plans, reviewed acquisitions and helped open new markets.

O'Donohue will oversee CamelBak as the company grows into a more global consumer brand with a broader footprint in the military and recreation markets. He will focus on developing high quality products and services for the loyal customers who have helped CamelBak grow and maintain its position as the leader in hydration for people requiring peak performance in both recreational and military environments. And he will help assure that CamelBak achieves its mission of becoming a dominant global brand.

About CamelBak
CamelBak Products, LLC. is the originator of the Hands-Free Hydration system. Since 1991, CamelBak's state of the art packs and hydration systems have benefited athletes, outdoor enthusiasts, and soldiers around the world. CamelBak continues to deliver innovative hydration products to the market with the belief in the performance advantage that proper hydration can deliver in any situation. The company is privately held by Bear Stearns Merchant Banking and is headquartered in Petaluma, California.

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