Brunton Outdoor proudly introduces new website, highlights rebranding

Abundant, easy to use features streamline navigation while complimenting Brunton’s extensive line of best-in-class product
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BOULDER, COLO. (April 13, 2011) – Brunton Outdoor, makers of an extensive line of solar power equipment, optics, and navigational tools, is proud to introduce their updated and upgraded website, www.BruntonOutdoor.com.

With a ton of new features including simplified navigation for finding gear, a “News and Reviews” section for quick Brunton updates, and a much improved image library for speedy image downloading by retailers and media, the new BruntonOutdoor.com connects people more quickly and efficiently with the gear they need and the brand they love.

“In this day and age, you need to have an easy to use yet highly engaging online presence if you want to stay competitive,” said Dani Schafer, Brunton Marketing Manager. “The Internet has become instrumental in researching and buying outdoor equipment, and our new website helps Brunton fans do just that quickly and easily.”

The new site launches along side a recently revamped advertising and retail packaging initiative, creating a consistent presentation that reinforces the Brunton brand, highlights individual product strengths, and clarifies differentiating elements between Brunton other manufacturers.

Highlighting the breadth of Brunton’s equipment offering while keeping the different product categories easily discernible, BruntonOutdoor.com makes it simple for consumers to find the outdoor gear they need for any outdoor activity. From keeping electronics charged in the backcountry, to safely navigating through unfamiliar wilderness, to spotting wildlife from a distance, BruntonOutdoor.com makes it easy for anyone to find and purchase the right equipment.



About Brunton:


In 1894, D.W. Brunton created the Pocket Transit: a compact, precision compass that freed outdoorsmen from the bulky equipment of the time, and set the course we still follow: never accept, never settle. Our home and headquarters in Riverton, Wyoming, at the foot of the Wind River Range, is both inspiration and proving ground for products created to that creed, made for those who overcome and achieve. The drive to excel changed everything back in 1894; it matters more today. For more information, please visit www.BruntonOutdoor.com.

For media inquiries, please contact Scott Kaier at scottk@madriver.com, 802-265-0033.

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