Brunswick Dealer Advantage Offers Benefits And Services To Life Fitness Dealers

Brunswick Corporation (NYSE: BC) today announced that it will make Brunswick Dealer Advantage benefits and services available to its Life Fitness dealers in the United States and Canada.

LAKE FOREST, Ill. April 16, 2008 – Brunswick Corporation (NYSE: BC) today announced that it will make Brunswick Dealer Advantage benefits and services available to its Life Fitness dealers in the United States and Canada. Launched in 2007 for Brunswick marine dealers in the United States, Brunswick Dealer Advantage is a menu of benefits and services designed to help Brunswick dealers increase profits by increasing revenues, lowering costs and improving productivity. Benefits and services are offered in three specific areas: enhancing the retail customer buying experience; attracting and retaining employees; and reducing costs through operational excellence. More than 1,500 U.S. and Canadian marine dealerships currently are participating.

“Although the challenges Brunswick dealers face differ considerably by industry, they all share a common goal to succeed and to be more profitable. To help our dealers achieve that goal, Brunswick is leveraging its resources to help them save money and build long-term value in their businesses,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “Stronger, more profitable dealers contribute to stronger, more profitable Brunswick brands.” Qualified dealers include all U.S. and Canadian Life Fitness dealers that are in good standing and sell Life Fitness exercise equipment, which also includes the Hammer Strength and ParaBody brands of fitness equipment. There is no cost. to participate in Brunswick Dealer Advantage, and dealers may opt to participate in all or some of the benefits and services, depending on their unique business needs.

Life Fitness President John Stransky commented, “Brunswick Dealer Advantage gives Life Fitness dealers the benefit of the significant buying power of the entire Brunswick dealer organization. Combined, these benefits and services can add up to considerable savings and business improvements for all dealers, no matter their size.”

Brunswick Dealer Advantage features three levels of participation – silver, gold and platinum – each based on the amount of the dealer's business with Brunswick. The deeper the partnership with Brunswick, the higher the dealers‘ level of eligibility, with more benefits and services available to them.

The list of Brunswick Dealer Advantage benefits and services includes preferred pricing on customized retirement strategies and succession planning; discounted rates on computers and equipment, wireless service, credit card processing, small package shipping, office supplies and printing; employee retention/reward programs include healthcare coverage, vision and dental discounts, college scholarships for dealer employees' children and employee purchase program discounts on Brunswick branded products. Service providers and availability vary by country.

More benefits and services are in the approval process to be introduced soon. “Our goal is to give Life Fitness dealers access to benefits and services to help them achieve more revenue and growth,” said Brunswick Dealer Advantage Program Manager Nancy Jorgensen. “The number of programs, and what we introduce this year, will be a direct reflection of Life Fitness dealer input.”

Dealers can learn more about Brunswick Dealer Advantage by visiting its dedicated Web site at or by calling 1-877 GO-ADVTG (462-3884).

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”Ô in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit


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