Brunswick Dealer Advantage Expands

Brunswick Dealer Advantage Expands to Include Dealer Logo Wear and Promotional Items

LAKE FOREST, Ill., May 22, 2008 – Brunswick Dealer Advantage is helping dealers promote their businesses by offering logoed clothing and promotional products at preferred pricing through Threds. Brunswick dealers across three industries and two countries now have access to the program; Brunswick Billiards dealers, Life Fitness dealers and Brunswick marine dealers in the United States and Canada can take advantage of special pricing on everything from dealer branded dress shirts for employees, to logoed plastic cups and giveaways for customer events.
“Local awareness and word of mouth are two keys to success for our dealers,” said Brunswick Dealer Advantage director Betsy Lazzara. “Threds gives our dealers access to products to help them stand out.”
Founded in 1994, Threds is based in Knoxville, Tenn., and boasts an impressive client list in a wide range of industries. Threds is capable of fulfilling small custom jobs for dealerships of any size or developing elaborate retail programs for additional dealer revenue. In addition to preferred pricing on all promotional items available through Threds, Brunswick dealers will have access to monthly specials at even deeper discounts.
“Threds has a great reputation in the industry,” said Thred's Director of Sales Stephen Ladner. “Combined with the volume of business we conduct through our vendor partners, we frequently enjoy significant savings opportunities which we can pass along to our clients. Based on our experience, we believe we can help Brunswick dealers effectively promote their businesses while saving them money.”
Brunswick Corporation
May 22, 2008
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Brunswick Dealer Advantage features three levels of participation – silver, gold and platinum – each based on the amount of the dealer's business with Brunswick. The deeper the partnership with Brunswick, the higher the dealer's level of eligibility, with more benefits and services available to them.
In addition to promotional products, Brunswick Dealer Advantage benefits and services include preferred pricing on customized retirement strategies and succession planning, discounted rates on computers and equipment for dealerships and their employees, college scholarships for dealership employees' children, and much more.
Dealers can learn more about Brunswick Dealer Advantage by visiting its dedicated Web site at or by calling 1-877 GO-ADVTG (462-3884).
About Brunswick Dealer Advantage
Brunswick Dealer Advantage is offered through Brunswick Corporation to Brunswick Billiards dealers, Life Fitness dealers and Brunswick marine dealers in Canada and the United States. It provides dealers access to benefits and services designed to address the unique needs of independent dealers. The deeper the partnership with Brunswick, the higher the dealer's level of eligibility and the more benefits they can access through Brunswick Dealer Advantage.
About Brunswick Corporation
Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity”™ in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, Harris, Hatteras, Kayot, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N' Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Dynamo, Tornado and Valley pool tables, Air Hockey and foosball tables. For more information, visit
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