Brooks-Range Launches Ambassador Program

Top U.S. mountaineering, climbing, avalanche and backcountry professionals to assist in product development, field-testing and special events.
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FREMONT, CALIF. (October 11, 2010) – Brooks-Range Mountaineering Equipment, a manufacturer of high-quality backcountry and mountaineering equipment, announces the launch of the Brooks-Range Ambassador Program. The Ambassador Program includes a select group of the top U.S. mountaineering, avalanche and backcountry professionals that use Brooks-Range products regularly for their mountain adventures. The fifteen ambassadors will assist the company in product development, field-testing and special events. Additionally, ambassadors will spread the word about the brand through personal experiences, blogging, how-to videos and social media interactions.

According to Matt Brooks, founder of Brooks-Range, “We've always had fans in the mountaineering and climbing community. Our new ambassador program now allows us to draw on the expertise and real life experiences of those users. Our ambassadors will be highly involved with the company's research and development department and provide us with valuable insight and feedback on products. With the help of our ambassadors, we will be creating the most innovative, utilitarian, comfortable and safe products for mountain use.”

Brooks Range Ambassadors include:

•Donny Roth, the owner of Alpine Ambitions, a guide service that leads educational, adventurous, ski experiences.

•Aspen Expedition's director & founder Dick Jackson, an IFMGA/ AMGA certified mountain guide, outdoor photographer & USHGA tandem paragliding pilot.

•Larry Goldie, the owner/lead guide of North Cascades Mountain Guides based in Mazama, Wash.

•John Race and Olivia Cussen, the owners of the Northwest Mountain School, a small climbing and skiing guide service based in Leavenworth, Wash.

•Jamie Pierce, an IFMGA Mountain & Ski Guide for the Pikes Peak Alpine School based in Colorado Springs, Colo.

•Caroline and Adam George, the owners of Into The Mountains Guide Service based in Salt Lake City, Utah and Chamonix, France.

•Chris Simmons, a professional mountain guide, specializing in alpine climbing and backcountry skiing.

•Matt Schonwald, a ski mountaineering certified guide and owner of BC Adventure Guides in Seattle, Wash.

•Mike Bromberg, owner of Mountain Pro Guiding based in Crested Butte, Colo.

•Joe Stock, an IFMGA Mountain Guide, writer and photographer based in Anchorage, Alaska.

•Mark Kelly, an instructor for the North American Outdoor Institute, a ski guide for H2O Heli-guides during the winter, and rock guide for the Colorado Mountain School and Aspen Expeditions in the summer.

•Ben Pritchett, owner of Colorado Backcountry guide service and Program Director for AIARE.

•Christopher Wright, a member of the AMGA, a Certified Rock Guide as well as owner of Now! Climbing.


About Brooks-Range
Brooks-Range is a manufacturer of mountaineering and outdoor equipment located in Fremont, Calif., providing innovative, top-quality backcountry and outdoor gear for professional guides and recreational travelers alike. Brooks-Range products -- designed to deliver the ultimate in utility, comfort and safety in the backcountry and outdoors – are tested by some of the world's top mountaineering, avalanche and backcountry professionals. These experts form the core of the Brooks-Range Advisory Board. Most products are made in the USA and are sold at outdoor retail shops nationwide, and on the web at: www.brooks-range.com.

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