Boreas Launches New Showroom at Mission Headquarters


Media Contact: Mary Liberatore
(240) 988-4171


SAN FRANCISCO, CA, March 20, 2012—Friday, March 23, 2012, adventure travel gear dream weaver and San Francisco native Boreas is co-hosting a 2012 Product & Showroom Launch Party with ALITE Designs at its shared space at 2505 Mariposa Street in the Mission.

Eats, sweets, and libations will be provided by Namu Street Food and Hey, Cookie and accompanied by the musical stylings of Spinnerty & Friends. Leave your camera at home, as the Night Owl Photo Booth will be there all night.

Boreas is a collaborative of industry veterans and a few rookies with a shared vision for the future of outdoor adventure travel equipment. We see an opportunity for better products, designed from the ground up, with styling, functionality and an attractive price point—all designed specifically for everyday folks.

Happy hour festivities will commence Friday at 5PM and run until 8PM. The showroom will be open to the public on Friday's from 10AM until 3PM by appointment only. For more information, contact Mary Liberatore at or call us at 415.684.7512.

About Boreas Gear:
Boreas makes outdoor equipment you can use everyday: beautiful, practical, hardwearing stuff for passionate people with things to do. We believe the best gear is neither complicated nor expensive, that it should be as versatile as the person using it, and that there's no reason to compromise form for function.



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