Bodacious Sales to Represent Tecnica/Blizzard in Colorado - SNEWS

Bodacious Sales to Represent Tecnica/Blizzard in Colorado

Tecnica & Blizzard are pleased to announce that the Bodacious Sales Agency will be representing Tecnica and Blizzard alpine and footwear products in Colorado. Jeff Sale leads the group of three with Doug Sheehy and Jason Russell rounding out the pack
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Tecnica & Blizzard are pleased to announce that the Bodacious Sales Agency will be representing Tecnica and Blizzard alpine and footwear products in Colorado. Jeff Sale leads the group of three with Doug Sheehy and Jason Russell rounding out the pack.

Jeff brings a wealth of experience from specialty retail, wholesale and on-the-hill activities. Most recently Jeff served as North American Director of Sales for Spyder clothing. For the 18 years prior to Spyder, Jeff was the Colorado Territory Manager for Salomon, managing sales of all Salomon product categories. In addition to his work within Colorado, Jeff also served as National Key Accounts manager, overseeing business with many of the national chains and key accounts. Chris Licata, President of Tecnica and Blizzard notes “I am thrilled to have Jeff on board. His extensive experience and relationships in Colorado prepare him well to continue the momentum of the Tecnica and Blizzard brands.” Jeff is also a Level 2 Certified Alpine Coach and a PSIA Emeritus Examiner. Doug Sheehy spent time representing Salomon in Colorado and has also managed retail for Intrawest in Vail and Summit County. Most recently he was involved in sales outside the ski industry. “Doug will be a huge asset to the team with his knowledge of the business in Colorado” says Licata. Jason Russell has been coaching out of Vail and has also worked retail and managed his own business. “This is a solid team that has the knowledge and experience to provide top quality service to our accounts and grass roots programs in Colorado and move the Tecnica and Blizzard brands forward,” says Licata.

This comes at an exciting time for the brands, as Tecnica continues to introduce valuable new technology in ski boots, and Blizzard grows rapidly in the U.S. market through a range of products, including SKIING Magazine's first ever Ski of the Year, the Cochise.
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Tecnica is a leading brand in alpine ski boots as well as winter and outdoor footwear; Blizzard is a rising brand of alpine skis.
Tecnica is best known for quality, high performance driven product. Located in West Lebanon, NH, the company handles all sales and marketing efforts in the U.S. and collaborates on product development with the parent company Tecnica Spa located in Montebelluna Italy. Tecnica began producing work and mountain boots in 1960, fast becoming a world leader in footwear design and development. It should be noted that Tecnica created the famed Moon Bootâ„¢ in 1970 and the first bi-injected plastic ski boot in 1973. www.tecnicausa.com

Blizzard Sport USA is the distributor of Blizzard Skis in the United States. The Blizzard factory is located in Mittersill, Austria. Blizzard Sport USA is under The Tecnica Group umbrella where Blizzard and Tecnica operate as a single business unit in the United States. Current Olympic Silver Medalist, Reinfried Herbst has many victories on Blizzard skis. For more information on Blizzard, please go to www.blizzardsportusa.com.

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