WEST LEBANON, NH. (July 22, 2015) Blizzard / Tecnica revamps and strengthens their Promotional Team with newly appointed positions - two managers and three promotional coordinators, to support the pro, freeride and race communities. This new approach will allow the Blizzard / Tecnica team to be more focused and effective in addressing the needs of athletes throughout the country. Collectively the new Promotional Team brings over 50 year’s of first hand experience from World Cup racing and Freeride competitions to product development.
“This is a great opportunity for Blizzard / Tecnica to continue to build brand awareness and support in the pro, freeride and race communities. This new Promotional Team has years of expertise on and off the hill and is committed to supporting up and coming athletes and pro’s reach their personal goals with performance driven product from Blizzard / Tecnica,“ commented Jed Duke, Director of Product Marketing.
The new positions include:
Frank Shine, the Blizzard / Tecnica Brand Creative Manager, will also manage the Freeride Team. As the Brand Creative Manager, Shine spends much of his time working with this team of athletes documenting their travels and adventures. This will allow him to connect and manage these athletes in all aspects and bring our Freeride Team presence to the next level. Shine will supported by a team of three regional Promotions Coordinators.
Bart Tuttle, the Tecnica Ski Boot Product Development Manager, will take on the added responsibility of Race Program Manager. Tuttle is a former USST member and former top college racer with years of experience servicing athletes on the World Cup circuit. His long-time connections and understanding of racing ensure our support of this community will be unparalled. Tuttle has been instrumental in the development of numerous Tecnica ski boot collections, including the race collection, and is known world wide for his boot fitting skills. Tuttle will be supported by a team of three regional Promotions Coordinators.
Steve Brown, in addition to his continuing role of New England Promotions Coordinator supporting Tuttle on the race circuit, Steve will now lead and develop our Pro Communities as the National Pro Program Coordinator. Brown comes from a racing background and has a passion for all things skiing.
Joe Sipe, new to the Blizzard / Tecnica team, has been hired as the Western Promotions Coordinator where he will focus his efforts on servicing the pro, freeride, and race communities of Utah, Colorado and other western states. Sipe most recently worked as the lead ski service tech at Podium Sports, a high-level service shop in Park City, Utah and as a backcountry ski guide in the Wasatch Mountains of Utah. He will begin on August 24th and will be located in Park City, Utah.
Tom Sipe, veteran to the Blizzard / Tecnica family and father of Joe Sipe, Western Promotions Coordinator, and Pat Sipe, an independent sales rep in the Midwest for Blizzard / Tecnica, continues as Minnesota Promotions Coordinator and rounds out our strong Promotions Team. T.Sipe has been a part of the Blizzard / Tecnica family for over 30 year’s and will continue to support up and coming athletes in Minnesota.
The Blizzard / Tecnica Promotional Team will be under the direction of Duke. All positions will be effective immediately unless noted.
Tecnica is a leading brand in alpine ski boots and winter footwear, best known for quality, high performance driven product. Located in West Lebanon, NH, the company handles all sales and marketing efforts in the U.S. and collaborates on product development with the parent company Tecnica Spa located in Montebelluna Italy. Tecnica began producing work and mountain boots in 1960, fast becoming a world leader in footwear design and development. It should be noted that Tecnica created the famed Moon Boot™ in 1970 and the first bi-injected plastic ski boot in 1973. www.tecnicausa.com
Blizzard is a rising brand of alpine skis with technologies that sets the brand apart from others. Blizzard Sport USA is the distributor of Blizzard Skis in the United States. The Blizzard factory is located in Mittersill, Austria. Blizzard Sport USA is under The Tecnica Group umbrella where Blizzard and Tecnica operate as a single business unit in the United States. www.blizzardsportusa.com.