TowBoatUS Captains Go to Sea in Helly Hansen

For Immediate Release
Publish date:

ALEXANDRIA, VA. — December 2017 

Helly Hansen Commitment

TowBoatUS, the nation’s largest fleet of recreational towboats, announced today a new partnership with 140-year old Norwegian based sailing, skiing and workwear outfitter Helly Hansen. TowBoatUS has more than 600 red response vessels across the country, and at the helm of each is a dedicated captain who will assist boaters with an on-water breakdown or grounding 24 hours a day, no matter the weather. For the 2018 boating season, Helly Hanson is the official clothing provider of TowBoatUS captains and crew.

“Helly Hansen invented the first flexible waterproof jacket for people who liked being in the elements, working offshore” said BoatUS Vice President of Towing Adam Wheeler. “Our captains like being on the water all day assisting boaters, but they need to be protected. There is no better choice for us than Helly Hansen’s apparel and foul-weather gear. We know that a warm, dry crew is a safe crew.”

“Our brand’s heritage stems from the commitment to protect professionals out on the water and to help them stay and feel alive,” said Helly Hansen’s US Marketing Manager, Brady Barry. “We’re very excited to outfit and work with such a well-respected company that aims to not only protect its captains from some of the harshest conditions, but helps thousands of recreational boaters get home safely each year.”

Helly Hansen began in 1877 when sea captain Helly Juell Hansen found a better way to stay protected from the harsh Norwegian elements. Soon thereafter, Captain Hansen and his wife Margrethe launched a business producing waterproof oilskin jackets, trousers, sou’westers and tarpaulins made from coarse linen soaked in linseed oil, marrying comfort and protection for the first time. Today, the clothing is designed, developed and trusted by sailing professionals around the world, as well as on mountains and worksites. For more go to

About TowBoatUS:

Boat Owners Association of The United States (BoatUS) is the nation's leading advocate, services and safety group for recreational boaters. We provide our more than half-million members with a wide array of helpful services, including 24-hour on water towing that gets you safely home when your boat won’t, will bring you fuel if you run out, jumpstart your dead battery, or provide a gentle pull after you’ve run aground. The TowBoatUS towing fleet is North America’s largest network of towing ports with over 300 locations and over 600 towing assistance vessels, responding to more than 70,000 requests for assistance each year. For more information go to

About Helly Hansen:

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow™ temperature regulating system. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world. Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit


D. Scott Croft


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