Beyond Coastal increases natural grocery sales force

Company expands natural grocery sales force

Salt Lake City, Utah (Febuary 18, 2011) - Beyond Coastal, manufacturer of premium natural sun care products, has expanded its natural grocery sales force, with a total of 25 independent representatives covering regions across the United States. In addition, Beyond Coastal signed on with UNFI and Threshold Enterprises for distribution and delivery.

Beyond Coastal, which began in the outdoor specialty market and has supported everything from Mount Everest expeditions to youth soccer teams, has found outdoor athletes to be the perfect product testers due to their prolonged sun exposure and dedication to using safe, healthy sun care products. The company is poised to expand its natural grocery presence, capitalizing on its outstanding reputation and for natural grocery consumers’ similar dedication to healthy, safe, and effective premium sun care.

Beyond Coastal’s formulas were recommended by the Environmental Working Group (EWG) in their summer 2010 report, putting Beyond Coastal among the top one percent of all sunscreen brands in the U.S. As a Compact For Safe Cosmetics signatory, the company strives to make the cleanest, safest formulas possible.

“Since our inception, Beyond Coastal has been the go-to sunscreen for discerning and ingredient-savvy shoppers. Our formulas continually receive high marks for safety and quality and we’re thrilled to make our presence known in the natural marketplace,” said Mike Neary, vice president of Beyond Coastal. “With several key sales rep additions to the group, our natural grocery presence now covers 70 percent of the country.”

Beyond Coastal will celebrate its natural grocery expansion with increased presence at the Natural Products’ Expo West trade show in Anaheim, CA, March 11-13th. Beyond Coastal will operate out of booth 4111.

The hallmark product for 2011 is the new “Natural Clear” SPF 30 sunscreen. It contains the same Environmental Working Group-recommended natural ingredients (both active and inactive) as Beyond Coastal’s flagship formula, the “Natural.” Offering complete broad spectrum UVA/UVB protection, the Natural Clear is a leave-no-trace zinc formula that rubs in completely clear. The formula is antioxidant rich and nourishes and repairs skin while offering transparent protection. The Natural Clear is also cruelty-, gluten-, paraben-, petroleum-, and fragrance-free.

Beyond Coastal’s Natural collection also includes the EWG-recommended Natural SPF 30 Sunscreen, Kids Natural SPF 30 Sunscreen, Natural Lip and Face Screen, and Natural Lip Balm. Beyond Coastal is a signer of the Campaign For Safe Cosmetics “compact” which holds the brand accountable for what it puts in its sunscreen. The compact is dictated by the European Union’s higher sun care standards and regulations.


About Beyond Coastal

Beyond Coastal's mission is to offer clean and healthy sun care products for the active outdoor and natural lifestyle. From the mountains to the ocean andeverywhere in between, Beyond Coastal has developed a comprehensive line of formulas trusted worldwideby everyone from professional athletes to active families. Our mission is to offer healthy alternative sunscreens that Protect, Nourish, Repair and Hydrate your skin.

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