Beyond Coastal and Chums add celebrated angling and outdoor rep


SALT LAKE CITY, UT. (April 28, 2011) –Beyond Coastal and Chums announce Rick Hess as its newest Florida-based sales representative. Hess has been a stalwart of the Florida angling, surf, and outdoor sports retail scenes, bringing over a decade of experience and a number of accolades to the Beyond Coastal and Chums brands.

“As a former shop owner, I recognize products that are tailor made for specific regions,” Hess said. “No matter what you do in Florida you need sun protection, which means you need a way to hang on to those expensive glasses attached to your head and keep your skin protected. Beyond Coastal and Chums offers a one-two punch for the southeast sportsman.”

Hess will manage accounts for Beyond Coastal and Chums outdoor sports and surf retailers. Hess’ diverse background includes eleven years as a sales rep, an angling retail shop owner, and a design consultant for angling industry brands. Hess’ service was recognized in 2010 when Scientific Anglers named him Rep of the Year. In 2009, Hess won an iCast Best of Show award for his contribution to an innovative rod series from G. Loomis.

Beyond Coastal’s sun care products are immensely popular with athletes and ingredient savvy consumers alike. The formulas are Fragrance free, Paraben free, Petroleum free and Oxybenzone free and are top rated for safety and quality by the Environmental Working Group. As a signatory of the Campaign For Safe Cosmetics, Beyond Coastal is committed to offering the cleanest, healthiest suncare products possible at a reasonable price.

“The demand for a reef safe, clear sunscreen is huge here. My favorite is Beyond Coastal’s new Natural Clear SPF 30,” Hess said.

After 27 years, Chums is proud to still be offering the best, most diverse collection of accessories to core outdoors people in angling, lifestyle, hunting, hiking, climbing, and more. “I think Chums in Florida makes perfect sense just because of the number of glasses being sold here to active sports enthusiasts and patterns and styles to match each individual’s style,” Hess said.

Hess can be reached by e-mail at:

About Beyond Coastal

Beyond Coastal's mission is to offer clean and healthy sun care products for the active outdoor and natural lifestyle. From the mountains to the ocean and everywhere in between, Beyond Coastal has developed a comprehensive line of formulas trusted worldwide by everyone from professional athletes to active families. Our formulas Protect, Nourish, Repair and Hydrate your skin!

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About Chums

Year after year, Chums brings retailers fresh and exciting pieces and updates to their trademark items. The company’s heritage and partnership with outdoor retailers for over twenty years makes it one of the oldest in the market. Few other brands have seen an evolution as distinct as Chums; from a shoelace duct taped to a pair of sunglasses to the new Poppy Gall Design Studio’s updates, Chums is in a position to engage an all-new set of outdoor consumers.

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