BOULDER, CO – Backcountry Access (BCA), an industry-leading backcountry safety company, has partnered with Press Forward on media relations, product placement, and communications strategy.

“BCA has been a trusted name in backcountry safety gear and education for over two decades,” said Andrew Gardner, Principal at Press Forward. “We look forward to pressing into the future with them as they continue their mission of saving lives through better backcountry education and cutting-edge safety equipment.”

In addition to product-focused outreach, Press Forward will amplify BCA’s deep commitment to education spear-headed by co-founder and vice president, Bruce Edgerly. “Bruce is a luminary in this world and his efforts with outreach to the backcountry community are a product in and of themselves,” continued Gardner.

Founded in a garage in Colorado in 1994, BCA’s mission has always been to save lives, not just sell products. The brand equips backcountry users, from first-timers to seasoned guides, with the knowledge and gear to make informed decisions for safer outcomes. They support all of their products with a consumer education program and the most knowledgeable customer service staff in the industry.

“BCA is poised to grow in all categories of snow safety and backcountry equipment,” said Craig Hatton, BCA’s General Manager. “Partnering with Press Forward ensures we’re getting our story out on every category, every education initiative and every event we support.”

BCA will attend the winter Outdoor Retailer Snow Show where their recently launched Tracker S, a streamlined avalanche beacon, will be on display for retailers and media. Learn more about Backcountry Access by visiting backcountryaccess.com.

About Backcountry Access

The most trusted name in backcountry safety, BCA makes proven, easy-to-use backcountry products like the Tracker S transceiver, Float airbags, and BC Link radios. Visit backcountryaccess.com to learn more about their commitment to backcountry education and knowledgeable customer service.

About Press Forward

Press Forward connects with the active lifestyle market through public relations, media buying, and thoughtful content creation. To learn more about Press Forward work and clients, visit www.pressforwardpr.com.

Related

Vermont Glove Pairs with Press Forward on Media Outreach

RANDOLPH, VT — Vermont Glove, a family-owned, small batch glove maker, has partnered with Press Forward PR for media relations, brand development and communication strategy. “We are thrilled to partner with Press Forward as we look to bring broad national attention to a well ...read more

1819-new-boards-arriving-desktop-3_1500x-1400x560-1

Weston Snowboards Partners with Press Forward

MINTURN, CO — Weston Snowboards, an independent rider-owned, industry-leading snowboard manufacturer, has partnered with Press Forward on media relations, product placement and communication strategy. “We are thrilled to partner with Press Forward as we look to reach more riders ...read more

Screen Shot 2020-02-07 at 12.08.58 PM

GSI Outdoors Partners with Press Forward

SPOKANE, WA — GSI Outdoors, a family-owned maker of innovative outdoor cooking and dining gear, has partnered with Press Forward for media relations, product placement, and communications strategy. “As we enter into our 35th year, we are very excited to be adding Press Forward to ...read more

bca-2021-new-products

Backcountry Access Celebrates 25 Years

BOULDER, CO –  Backcountry Access (BCA) is celebrating its 25th anniversary in business this winter season with a renewed commitment to avalanche education and innovation in the manufacturing of avalanche safety equipment. For the coming ISPO Munich and Outdoor Retailer industry ...read more

Pace Two-Part System

Tread Labs Partners with Press Forward

WOBURN, Mass. (August 25, 2020) -- Performance insole developer Tread Labs announced a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs was founded in 2015 by Mark Paigen, who also founded, and has since sold, ...read more

BCA_avalanche_transceiver_Tracker2_1200x1200-580x580

Backcountry Access Announces Software Update for TRACKER2 Tranceivers

BOULDER, CO (June 29, 2020) – Backcountry Access, Inc. (BCA) has announced a software update specifically and exclusively for its Tracker2 avalanche transceivers. The company recommends that all Tracker2 owners take advantage of this update.This software update improves ...read more

Rosemont-Margrethe-Stratton-Crawford-Ellis

Sanita Pairs with Press Forward

SCARBOROUGH, ME — Sanita, the US distributor of the original Danish clog, has partnered with Press Forward for media relations, product placement, and communications strategy. “We love the enthusiasm and creativity that the Press Forward team brings to their projects, and we look ...read more

fischer-ski_ranger_header_nikiskilinks_16-9

Fischer Sports Partners with Press Forward

AUBURN, N.H. Fischer Sports, a family-owned, global leader and supplier of snow sports products, announces a complete pairing with Press Forward PR for media relations. The public relations partner in the U.S. for its category leading Nordic products since 2013, Vermont-based ...read more

BRAV_cover_1200_500

Swix Sport Group Rebrands as BRAV

Trysil, Norway, June 12, 2018 – Swix Sport Group announced today that it’s changed its name to BRAV—reflecting the group’s evolution into a house of brands with a total turnover of over one billion NOK. The market outside Norway now represents half of the company’s sales. Ferd, ...read more