BANANANUUN Makes Its Debut

New Flavour Provides Optimal, Balanced Hydration without Sugar or Plastic Bottle Waste

nuun, which turns every water source into optimal, balanced hydration, is releasing a refreshing new flavour. Drum roll please, for the longest and potentially iconic flavour…”banananuun”. This sixth flavour will be available in stores immediately alongside the ever popular: lemon lime, citrus fruit, orange ginger, tri berry and kona cola.

“As the leader in the hydration tab market we wanted to come out with a flavour that's not been done before,” says Tim Moxey, CEO. “We're proud that nuun is used by the best athletes on the planet to manage hydration on the go. They understand that drinking plain water or sports drinks and staying properly hydrated are not one and the same. With over 5 years of developing the category, we know that our blend of electrolytes works best to help replace what is lost when riding/running and can also prevent cramping.”

Each dissolvable nuun tablet supplies sodium, potassium, magnesium and calcium - the essential electrolytes active bodies need, without the sugars found in other sports drinks. Plus, the compact tube of 12 tablets eliminates the need for plastic bottles. Simply drop one tablet into any reusable drinking bottle and add water to make an electrolyte-enhanced drink with light, refreshing flavor.

Whether hiking, running, cycling or doing hot yoga, hydration is key for optimal performance and comfort. Yet, it is estimated that only 10 percent of people are properly hydrated. nuun's light flavours make it easy to keep drinking to stay hydrated. In fact, adding a flavour to water increases intake by 40 percent, while adding flavour and electrolytes increases intake by 90 percent versus plain water. Plus, with nuun, one compact recyclable tube of tablets represents twelve less plastic bottles ever being made or used.

Moxey adds, “We encourage you to break the habit of using bottled water and try a banananuun tab in a reusable bottle. Get a taste of what cyclists, triathletes, runners, and hikers around the world already have. nuun - hydration reinvented.”

About nuun
Based in Seattle, nuun & Co has been transforming how humans hydrate for more than four years. It started by keeping everything good in a sports drink, but left out the sugar and eliminated the need for plastic bottles. Each dissolvable nuun tablet supplies perfect levels of sodium, potassium, magnesium and calcium - the essential electrolytes active bodies need to maximize hydration and prevent cramping. nuun fuels both athletes as well as active people who understand that staying hydrated without creating plastic bottle waste is important for our health and the planet. The six nuun flavours – lemon lime, orange ginger, citrus fruit, tri berry, kona cola and new banananuun, can be found in more than 2,000 retail locations across the U.S. and in nine countries. For more information, visit


nuun Committed to Breaking the Bottled Water Habit

60 million plastic bottles end up in American landfills everyday, according to the Container Recycling Institute, an increase of 600% since 1997. Even though U.S. water quality standards set by the Environmental Protection Agency for tap water are more stringent than the Food and more

Hydration at Elevation: nuun and Mountain Madness Team Up

nuun, an expert in active hydration, and Mountain Madness, a leading mountain adventure guide travel service and mountaineering school, have teamed up to provide optimal hydration at elevation. As part of the collaboration, the two Seattle-based companies will cross promote each more

New York State Proposes Tax on Soft Drinks to Reduce Obesity

The New York Times has reported that New York's Governor David Paterson is proposing a 18% sales tax on regular soft drinks in order to reduce obesity across the state where nearly one in four of young people under the age of 18 are obese. If adopted, this tax could save the more

nuun Partners with Club ZUM to Ban Plastic Bottles

nuun, which turns every water source into optimal, balanced hydration, is excited to join forces with Club ZUM, Seattle's premier health club. In an effort to reduce the senseless waste produced by disposable water bottles, nuun and Club ZUM have developed a smart program for more

nuun & company Hires Tim McGee as VP of Sales and Marketing

nuun and company, inc. - makers of nuun and ‘U' hydration products and the leader in the new category of beverage tablets - is proud to announce the arrival of Tim McGee in the newly formed position of Vice President of Sales and Marketing. McGee comes to nuun with 20+ years of more

Nuun makes hydration portable and easy

(seattle, wa) nuun wants to change the way hikers, climbers, kayakers and skiers—or anyone that's active—think about hydration. the seattle company has a unique product that makes optimal hydration simple for anyone on the go. nuun is an easy-to-use, quick dissolving tablet more

nuun Named BevNet Best of 2008

nuun has received a "Best of 2008" award from, the leading online community website for the beverage industry. nuun and U were named the "Best Tablet/Powder" drinks among several competitors that have also sought to enter the space. BevNet noted nuun's success this more

TEKO® Takes Part in the “Make It Count Challenge” at OR

TEKO, industry leader in sustainable, high performance socks, is proud to announce that they will be participating in the “Make It Count Challenge” at Outdoor Retailer Summer Market. TEKO will be providing socks to participants in this unique competition which will measure more

Nuun & Co. Announces Mason Reay As President

Seattle, Wa – Nuun & Co., the pioneers of electrolyte replenishment without sugars, recently announced the appointment of Mason Reay as their new President. In this role, Mr. Reay, who joined Nuun in 2010 as head of marketing, will expand his responsibilities to include more