TEKO® Takes Part in the “Make It Count Challenge” at OR

Walking Contest Tracks Miles Logged at Outdoor Retailer to Benefit The Conservation Alliance
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TEKO, industry leader in sustainable, high performance socks, is proud to announce that they will be participating in the “Make It Count Challenge” at Outdoor Retailer Summer Market. TEKO will be providing socks to participants in this unique competition which will measure and reward human-powered journeys in and around the Salt Palace Convention Center to benefit The Conservation Alliance. The Challenge officially begins at 9 am on day one of Outdoor Retailer, Tuesday, July 21, 2009, and concludes at noon on day three, Thursday, July 23, 2009.

“TEKO is excited to be participating in this creative competition that takes all that energy that is expended walking the OR show and translates it into something good,” says Chip Coe, CEO of TEKO. “This event truly reflects the spirit of our community and its unwavering commitment to protecting the outdoors.”

About the “Make It Count Challenge”
Challenge participants will track and verify their miles using the innovative Plus 3 Network. For every registered participant in the “Make It Count Challenge”, Ahnu Footwear will donate $5 to The Conservation Alliance. On behalf of the individuals who rack up the most miles in the “Make It Count Challenge”, Ahnu will donate $2,000 in their names to The Conservation Alliance - $500 for the day one leader, $500 for the day two leader, and $1,000 for the overall winner. The grand prize mileage earner will also receive a Specialized Rockhopper Expert Disc mountain bike, compliments of Belmont, California's Passion Trail Bikes.

Additional prizes will be awarded to daily leaders as well as participants spotted in the aisles of the Salt Palace – identified by their “Make It Count” race bibs. Updates, daily competition leaderboards, and additional prize opportunities will be posted at www.twitter.com/MakeItCount2009.

The winner will be announced during the grand prize ceremony at the Ahnu booth (29167w) at 3 pm on Day Three, July 23. To be eligible for daily leader awards, participants must log in and enter their miles at the end of each day.

To enter the “Make It Count Challenge,” OR attendees may register at the Ahnu Footwear booth beginning at 9 am on Tuesday, July 21 or register in advance at www.plus3network.com.

Plus 3 will loan the first 20 on-site registrants a Garmin Forerunner 305 to automatically track their journey. Participants may also use their own Garmin Edge or Forerunner GPS unit or a GPS-enabled phone to verify their daily miles. For those without GPS capability, 100 registrants will be provided with an official “Make It Count” pedometer to track their journey.

About TEKO
TEKO Socks: Best Socks ON the Planet, Best Socks FOR the Planet. Based in Boulder, CO, TEKO was founded on the belief that making high-performance outdoor products doesn't have to leave a heavy impact on our ecology. Using only high-performance fibers and sustainable manufacturing processes, TEKO creates performance socks that are safer for the environment. From the raw materials, all the way down to the recycled paper packaging, TEKO's product line features environmentally sound materials, such as Organic TEKO-cotton, TEKO-polyâ„¢ recycled polyester and TEKO-merinoâ„¢ Wool. TEKO buys wind energy credits to ensure that 100% of the electricity used in manufacturing and operations is put back onto the energy grid from clean, sustainable American Wind. TEKO is unique in that their eco-friendly commitment extends to its entire product line, supply chain, and daily business practices. Phone: 800.450.5784, Email: info@tekosocks.com. Website: www.tekosocks.com

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