FOR IMMEDIATE RELEASE
5720 Flatiron Parkway
Boulder, CO 80301
BOULDER, Colo. – BACKPACKER, the nation’s premier magazine for hiking enthusiasts, announces the hiring of Eli Bernstein to be the brand’s associate gear editor. Bernstein joins the staff from Sports Illustrated, where he served most recently as homepage editor at SI.com.
“I’m extremely excited to begin my tenure as BACKPACKER’S associate gear editor,” Bernstein says. “I know how important gear is to helping people experience the outdoors comfortably and safely. I look forward to contributing to the award-winning publication and website.” He added, “I’m especially psyched to meet all the people who make the gear world run. Send me a note me at firstname.lastname@example.org.”
Editor-in-Chief Dennis Lewon heralded Bernstein’s arrival. “BACKPACKER has a long tradition of producing the most respected gear reviews in the industry. We’re lucky to have Bernstein join the team and bring his trail knowledge and editorial ambition to the effort.”
Backpacker's mission is to inspire and enable people to enjoy the outdoors by providing the most trusted and engaging information about backcountry adventure in North America. To learn more go to backpacker.com
About Active Interest Media, Inc.
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, films and TV shows that reach 36 million readers, fans, and attendees in 85 countries. Our brands include Yoga Journal, Backpacker, SKI, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, IDEAFit is the world’s leading organization of fitness and wellness professionals, and AIM Studios is dedicated to digital video and television production. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.