AT Paddles and Harmony Drive Sales With Shopatron

With brand new websites, AT Paddles and Harmony, of the Confluence Watersports brand family, are partnering with Shopatron to drive sales at retail and add convenience for the consumer.
Author:
Updated:
Original:

Consumers are now able to shop online for Adventure Technology (AT) paddles and the most popular Harmony accessories. With brand new websites, AT Paddles and Harmony, of the Confluence Watersports brand family, are partnering with Shopatron to drive sales at retail and add convenience for the consumer.

“While the consumer enjoys a seamless online shopping experience, Shopatron drives sales directly to our retail partners,” said Shelly Moore, VP-Sales of Confluence Watersports. “Driving sales to retail, combined with offering a more informative brand experience on the new websites, furthers our mission of supporting business growth for our specialty dealer partners and offering the highest level of customer service in the industry.”

AT Paddles and Harmony provide the online marketplace, but will not sell directly to consumers. With the Shopatron model, retail partners make the sale and receive the revenue. A consumer can opt to pick up their purchase from the local retailer or have it shipped.

In addition to e-commerce, the two new websites offer pertinent resources for visitors such as guidelines for choosing a paddle and sprayskirt fit charts. Comprehensive product catalogs with clear descriptions are very user-friendly, while new aesthetics and improved overall content serve to strengthen the brands' respective identities. Consequentially, all of these details contribute to optimizing the site as a stronger marketing tool on behalf of dealer partners.

If you are interested in becoming an authorized AT Paddle and/or Harmony dealer and you would like to participate in the Shopatron program, please contact your Confluence sales representative.

Check out the revamped sites here:
AT Paddle: http://http://atpaddle.com/.
Harmony: http://harmonygear.com/.


About Confluence Watersports:
Located in Easley, S.C., Confluence Watersports is the result of blending the unique watersports brands: Wilderness Systems®, Perception®, Dagger®, and Wave Sport® kayaks, Mad River Canoe®, Adventure Technology® paddles, and Harmony® accessories. With a full representation of canoes, and kayaks ranging from touring and recreational to high-performance whitewater boats, the Confluence brands are well suited to outfit all paddling enthusiasts. People passionate about the outdoors run the company today: advocates who are dedicated to bringing more people to the water.

Related

Confluence Establishes Accessories Division, With AT Moving To Easley

EASLEY, S.C. – Confluence Watersports is bolstering the Harmony and Adventure Technology brands by creating an independent Accessories Division. Chris Pageau has recently been hired as general manager to lead the new division. Adventure Technology (AT), the top end paddle ...read more

Girls At Play Strengthens Partnership with AT Paddles

Asheville, N.C. (June 10, 2010) - Girls at Play and Adventure Technology (AT Paddles) is pleased to announce their continued and strengthened partnership. AT has been a long-term supporter of the kayaking program, providing paddles for all Girls at Play participants. AT is the ...read more

Confluence Strengthens Teams With Q1 Hires

Confluence Watersports has strengthened its engineering team, Harmony accessory team, and customer service team with three, key new hires in the first quarter, 2009. Chris Erdahl has been hired as product engineer. Chris Pedrick has been promoted to senior customer service lead; ...read more

Princeton Tec Partners With Shopatron

Bordentown, NJ, - Princeton Tec, the leading producer of outdoor lighting, has partnered with Shopatron, the leading provider of eCommerce solutions for consumer goods manufacturers. Shopatron will enable Princeton Tec to strengthen their relationships with consumers and ...read more

Veltec Sports Forms Partnership with Shopatron

Media Contact:Craig RandallVerde PR & Consultingcraig@verdepr.com970.764.7474 Boulder, COLO. – Consumers are now able to shop online for all of the iconic cycling brands in the Veltec Sports family. Veltec has partnered with Shopatron to sell Descente, Shebeest, Lake, Prologo, ...read more

Lila Thomas Hired as Sales and Marketing Manager For Confluence Acces

Confluence Watersports has hired Lila Thomas to lead the sales and marketing efforts for the company's accessories division. Lila will be responsible for enhancing brand awareness and increasing sales for Adventure Technology (AT paddles) and Harmony paddling accessories. Though ...read more

Confluence To Launch Seven New Websites This Spring

EASLEY, S.C. – Beginning this week and continuing through the end of April, Confluence Watersports will debut completely new websites for its premier brands. The Wilderness Systems site is live today. In the proceeding weeks, revamped sites for Dagger, Wave Sport, Perception, ...read more

Brad Taylor Joins Confluence Watersports As Director of Field Sales

EASLEY, S.C. (March 10, 2010) – Confluence Watersports has hired Brad Taylor for the newly created position of director of field sales. In this role, Taylor will have responsibility for the company's US field sales team to further develop their outdoor specialty dealer segment. ...read more

Todd Ventrola Named Director of Design & Engineering At Confluence Wa

EASLEY, S.C. - Confluence Watersports has hired Todd Ventrola for the newly created position of director, design and engineering. Todd is responsible for integrating the design, engineering and product development departments into a cohesive team that delivers world-class ...read more