Armpocket Names the Breast Cancer Fund as Beneficiary

10% of all pink Armpocket sales will be donated in support of increasing awareness of the significant health benefits of exercising and sustaining efforts aimed at eliminating environmental causes of breast cancer.
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(Miami, Florida – October 12, 2009) – Armpocket (www.armpocket.com), developers of eco-friendly, hands-free carrying systems, is excited to announce its partnership with the Breast Cancer Fund (www.breastcancerfund.org), the leading national organization working to identify and eliminate the environmental causes of breast cancer. In the spirit of National Breast Cancer Awareness month, Armpocket will donate 10% of gross sales of all pink Armpocket models.

“Armpocket is pleased to partner with the Breast Cancer fund in support of their efforts,” announced Armpocket Owner and Founder, Jytte Nielsen. “We couldn't be happier to provide assistance to this remarkable group as they promote active life-styles and alert everyone to the environmental and other preventable causes of breast cancer.”

Eco-Friendly Armpockets are made with recycled fabric from discarded plastic bottles along with naturally sustainable, moisture-wicking bamboo.. The pink Armpocket SPORT 20TM is available with a touch-thru screen for handy access to iPhoneTM, BlackberryTM, or other touch-sensitive, portable electronic devices like the iPod NanoTM or MP-3 players.

“We are very grateful to our like-minded supporters like Armpocket who are helping in this effort to prevent breast cancer,” added Julie Homan, Senior Cause Marketing Coordinator of the Breast Cancer Fund. “Partnerships such as this provide not only important financial support, but also much-needed awareness about the link between toxic chemicals in our environment and increased rates of breast cancer.”

To purchase a pink Armpocket and benefit the Breast Cancer Fund, go to www.armpocket.com

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About Armpocket
Founded in 2006, Armpocket is the industry leader in engineering and delivering innovative, high-quality and eco-friendly products for active lifestyles that demand functional and comfortable hands-free carrying solutions. Armpocket products are sold in select college stores, running stores and online at www.armpocket.com .

About the Breast Cancer Fund
The Breast Cancer Fund is the leading national organization working to identify and eliminate the environmental risks associated with breast cancer, including exposure to toxic chemicals and radiation. We aggregate and interpret the scientific evidence, and we advocate for laws that reduce our risk of breast cancer and protect our health and our environment. Together, we can stop this disease before it starts. www.breastcancerfund.org

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