AMK Partners With Climber Ed Viesturs

Publish date:

OAKLAND, CA (January 23rd, 2008) -- Adventure® Medical Kits, a leading developer of adventure and safety gear for outdoor enthusiasts, announced today that it has entered into a sponsorship agreement with preeminent mountaineer and author, Ed Viesturs.

The agreement formalizes a lengthy working relationship between the company and Viesturs, who used AMK's Professional and Ultralight & Watertight series kits on his summit of Annapurna, the last peak in his 16-year quest to climb all 14 of the world's highest mountains.

“The opportunity to partner with an athlete of Ed's caliber is a major coup for us,” says AMK co-founder and marketing director, Frank Meyer.

“Ed's career continues to be all about integrity. He was the first American climber to reach the world's major peaks without the use of supplemental oxygen, but did so with safety and caution in mind. That marries up perfectly with Adventure Medical Kits' core philosophy -- to create products that help our customers go further, faster and safer in the outdoors,” said Meyer.

For Viesturs, the agreement with AMK further cements his affinity for the company and its products.

“Even before I met Frank or any of the principals at AMK, I was using their gear,” says Viesturs.

“Whether I'm on a climb or with the kids in the boat, I make sure I have AMK kits with me. They're super lightweight, organized and have everything in them that you need -- just in case. It's peace of mind,” says Viesturs.

Over the next 12 months, Viesturs will help promote the AMK brand through his expeditions, on his website (, via co-branded point of purchase materials and in AMK's NEW “BE SAFE” videos. The “BE SAFE” videos, which Viesturs will star in and narrate, will provide useful tips on backcountry first aid (e.g. how to prevent and recognize altitude sickness) and survival (e.g. how to recognize and avoid avalanche conditions). Slated for a Spring '08 launch, the videos will be distributed to AMK retail accounts and will also be available to consumers for download at

About Adventure® Medical Kits
Adventure® Medical Kits, a wholly-owned subsidiary of Tender Corporation Inc., is the world leader in innovative first aid and outdoor survival gear that help people enjoy safe outdoor adventures. Co-designed with top emergency, outdoor, marine and travel medicine experts, AMK's activity-specific products are specially designed to prevent and treat common injuries and ailments that occur during outdoor activities, mountaineering, hunting, sailing, hiking or traveling the world. Many of the kits follow AMK's unique Easy Care™ system, which organizes hospital quality supplies into injury specific compartments, allowing the novice or pro to quickly and confidently administer first aid.

Additionally, the company markets a wide range of survival products, including its top-selling Thermo-Lite® Bivvy Sack and Pocket Survival Pak™, and bug repellants and bite treatments, such as Ben's® insect repellent and the world-famous AfterBite®. More recently, the company has expanded into the hygiene category, with the release of the Adventure® Hands Sanitizer and exclusive distribution into the outdoor retail channel of Fresh Bath™ Wipes , both of which help reduce the likelihood people will contract an illness while out in the field.

For more information, visit

About Ed Viesturs
Ed Viesturs is America's leading high altitude mountaineer, having climbed many of the world's most challenging summits, including ascending Mount Everest six times. He recently completed a 16-year quest to climb all 14 of the world's highest mountains (above 8,000 meters) without the use of supplemental oxygen. In doing so, he became the first American and the 5th person in the world to accomplish this. He reached the summit of his 14th peak, Annapurna, on May 12, 2005. In 2006, Viesturs co-authored a memoir, “No Shortcuts to The Top” (Broadway), in which he detailed his quest to climb all 14 of the world's highest peaks.

Simon Ashdown
Director of Public Relations,
Adventure Medical Kits
(T) 905.763.7137 (M) 416.560.9016