River advocacy non-profit, American Whitewater, has partnered with Brand Amp to assist with its public relations efforts. Brand Amp will support AW’s media communications and will also integrate with the brand’s web and social media to support AW’s strategic communications and celebrate major victories in providing access to whitewater in the United States.â€¨â€¨“American Whitewater is doing a lot of fantastic work that not only directly impacts whitewater enthusiasts but positively affects the river environment for the general public,” said Brand Amp’s Lee Hart. “I am honored to have been selected as the agency to amplify the ongoing efforts and successes of AW.”â€¨â€¨Since 1954, AW has worked tirelessly to connect the interests of human-powered recreational river users with ecological and science-based data to conserve and restore America's whitewater resources and to enhance opportunities to enjoy them safely. The organizations represents and is supported by a broad diversity of individual whitewater enthusiasts, river conservationists, and more than 100 local paddling club affiliates across America. â€¨
”We are pleased to be working with an agency that really understands whitewater issues, whitewater enthusiasts and the outdoor industry,” said American Whitewater Executive Director Mark Singleton. “We are excited to have Brand Amp’s help in broadcasting the work of AW to existing and new audiences.”
Examples of the organization’s work can be found by looking back at highlights from 2010 including the resolution of these three ten-year river battles:
- The Dillsboro Dam on the Tuckasegee has been removed helping restore the river’s ability to support wildlife-based recreation. Part of the agreement with Duke Energy also calls for enhancing flow releases and providing new public river access areas, parks, trails and conservation areas.
- Annual access from Memorial Day through Halloween to New York’s Ausable Chasm, a committing Class IV/IV+ river in a vertical walled canyon. Paddling high quality rapids through an east coast slot canyon provides an extraordinary and unique experience for advanced whitewater paddlers.
- Federal order issued to remove Condit Dam on Washington’s White Salmon River. The 125-foot dam, will be one of the largest dams ever removed and we anticipate a high profile event in a dramatic draining of the reservoir. The river is one of the more important tributaries in this reach of the Columbia River with consistent summer flows of cool water that provide year-round boating for paddlers and critical cold water habitat for fish trying to escape the heat of summer.
To see all the highlights from 2010, learn more and get involved, visit American Whitewater’s website.
ABOUT AMERICAN WHITEWATER. Founded in 1954, American Whitewater is the primary advocate for the preservation and protection of whitewater rivers throughout the United States in order to achieve its mission to conserve and restore America’s whitewater resources and enhance opportunities to enjoy them safely. American Whitewater serves as a hub of information and activism for its members who comprise a broad diversity of individual whitewater enthusiasts, river conservationists, and more than 100 local paddling club affiliates across America.â€¨â€¨