Morro Bay, CA (July 3, 2018)— All Good—makers of #ReefFriendly and organic sunscreens—commends Hawai’i Governor Ige for singing Senate Bill 2571. The ‘Oxybenzone Ban’ makes Hawaii the first state in the nation to implement the regulation of toxic sunscreen formulas in order to revive the island’s natural, oceanic resources.

Beginning in January 1, 2021, the sunscreen ban will prohibit companies from selling and distributing sunscreens on the islands that contain oxybenzone and oxtinoxate, both harmful ingredients proven damaging to coral reefs. All Good is thrilled to be part of the coalition that pushed this bill, encouraging use of mineral-based sunscreens.

Legislative efforts were led by Craig A. Downs, Ph.D. & Executive Director of Haereticus Environmental Laboratory and Hawaii-based non-profits such as Friends of Hanauma Bay. Almost two years ago, All Good launched an educational Reef Friendly campaign with a #ReefFriendly sunscreen pledge alongside defined criteria that raises awareness about the threat of chemical sunscreens to the health of coral reefs and the abundance of mineral sunscreen alternatives.

“We are abundantly grateful to the governor for taking first steps to protect coral reefs from the threats of chemical sunscreens,” states All Good Founder and CEO, Caroline Duell. “This is a victory for Hawaii and the entire country, but the fight is not over. We must all move away from chemicals sunscreens for the sake of our rivers, lakes and oceans.

All Good expects the chemical-based sunscreen ban to gain momentum throughout the country as communities rally to protect their water-based ecosystems—from creeks and rivers to lakes and reefs.

All Good’s Hawaii-based presence includes availability in 41 retailers throughout the islands from smaller health food stores to larger retailers such as Target and Long’s Drug Stores. They continue to educate locals and visitors at ocean-centric events on Oahu, Maui, Hawaii Island and Kauai, encouraging attendees to sign their #ReefFriendly Pledge promising use of mineral-based sunscreens.

To take the All Good #ReefFriendly Pledge or for more information about the campaign mission, visit or contact Caroline Hughes at


About All Good

Founded in 2006, All Good offers a collection of all-natural skincare products made from simple plant-based ingredients. From chemical-free zinc sunscreens and sore muscle recovery spray to silky smooth lip balms, lotions and coconut oils, All Good supports an active, healthy lifestyle with their organically grown formulas. Located in Morro Bay, CA, All Good is a Certified B Corporation and proud member of 1% for the Planet. Dedicated to social and environmental responsibility, All Good endorses the Campaign for Safe Cosmetics by testing its products on humans rather than animals. Available online and in 3,000+ retailers in the U.S. and Canada including health food stores, outdoor sports shops and high-end gift shops. Learn more about All Good at and follow on Facebook, Twitter and Instagram.


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