Adidas Outdoor Opens New Office In American Mountaineering Center In Golden, Colorado

New Office to serve as a Rocky Mountain area showroom and center for key sales operations
Publish date:

GOLDEN, COLO. - April 9, 2018

The American Mountaineering Center

American Mountaineering Center, Golden, Colorado

adidas Outdoor, the athletic brand in the outdoors, today announced the opening of a new office in the American Mountaineering Center in Golden, Colorado that will serve as a Rocky Mountain area showroom and center for key sales operations. Located at 170 W 10th St., Suite 710, the 2,400-square-foot office shares the building with the American Alpine Club.

adidas Outdoor’s expansion to Golden comes as the result of dramatic brand growth in the U.S. for both the adidas Terrex Brand and the Five Ten Brand. Continued growth at the Los Angeles headquarters and the addition of four key sales managers, all residing in Colorado, makes the new location ideally located for the future.

“The Colorado office’s central location will help better support our core customers and keeps our focus close to the mountains where our inspiration comes from,” said Greg Thomsen, managing director for adidas Outdoor USA. “We’re excited with the growth of both the adidas Terrex Brand in the US and the continued momentum and strength of the iconic Five Ten brand.”

The new office comes in combination with an increasing presence in the state. As the key sponsor of the annual Aspen Backcountry Marathon & Half Marathon in collaboration with the City of Aspen, and the title footwear sponsor of the Audi Power of Four Trail Run Series, in collaboration with Aspen Skiing Company, adidas Outdoor has a strong relationship with the region. It builds upon these collaborations and also enables the company to initiate brand activations around the Outdoor Retailer Show’s new home in Denver.

Pete Schuster, adidas Outdoor director of sales for the U.S., will lead the new office, working closely with Loren Gwartney-Gibbs, adidas Outdoor key account manager.

Schuster noted, “The new office means more opportunities to connect with the organizations and retailers in the Rockies and provides a meeting place for key accounts for line showings, and events around industry and outdoor events.”

About adidas Outdoor

adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.


Angie Mathews


Sales Guys Opens New Denver Office and Showroom

Denver, Colorado—19 September 2012—Sales Guys unveiled its new Denver office and showroom today. According to Founder Marty Carrigan, the expansion enables the company to better serve retailers and brands, while also contributing to the creativity and innovation fueling more

Zeal Optics’ Opens a Colorado Sales Office

March 8, 2007 (Moab, Utah)— Zeal Optics, award-winning innovators in sport eyewear, announces the establishment of a Boulder CO area sales office. The new sales office and showroom is the first step of a multi-year growth plan to support Zeal's expanding sales and network of more

Rab Opens New U.S. Office and Warehouse in Colorado

Louisville, CO- Rab, manufacturer of the world’s finest mountaineering clothing built for the ‘Most Extreme Conditions in the World,’ announces the opening of a new Colorado-based office and warehouse. Rab, founded in 1981 by climber Rab Carrington, comprises a collection of the more

Optic Nerve/Mountain Shades Opens New Office

Optic Nerve and Mountain Shade sunglasses, creators of mid-tier, high-performance optics today announced it will move its current Edgewater headquarters to Wheat Ridge as a result of sustainable growth and development. The new Optic Nerve/Mountain Shades office, over triple the more

Toad&Co Announces New Retail Location in Golden, Colorado

Store Opened in Partnership with Vital Outdoors; Doors will Open February 15, 2017 Santa Barbara, Calif. (February 10, 2017) – Toad&Co, the outdoor lifestyle apparel company, is thrilled to announce the opening of its new 1,500-square-foot retail location at 1213 Washington Ave more

Boa Technology Opens New Office In Hong Kong

Boa Technology, makers of the award-winning, patented Boa Lacing System, announces the opening of its new Hong Kong office and promotion of Mark Kerns to Asia Development Manager in Japan supporting the company's continued focus and growth around the world.With headquarters in more

Helinox logo

Helinox to Open North American Office

San Francisco, CA - March 1, 2018 Helinox to Open North American Office San Francisco, CA (March 1) - Helinox, the Korean-based global leader in high performance collapsible furniture has announced plans to launch a US-based subsidiary, Helinox USA. The initiative will be led by more

Adidas Outdoor's Sasha DiGiulian at Gear Co-op's New Store Opening

For Immediate ReleaseContact:Chantal O'Connell, CGPR781.639.4924. Ext. 115chantal@cgprpublicrelations.comADIDAS OUTDOOR ATHLETE AND WORLD CHAMPION CLIMBER, SASHA DIGIULIAN KICKS OFF GEAR CO-OP'S NEW STORE OPENING, IN COSTA MESA, CALIFORNIAWorld Number One Climber Impresses Fans more

adidas Outdoor announces appointment of three sales agencies

adidas Outdoor announces the appointment of three sales agencies to represent the company in key territories for its U.S. launch: BP Associates in the Midwest, the Helaman Group in the Rockies, and the Frontier Group Inc. in the Northwest. BP Associates will have five more