adidas Outdoor Announces Alpinist Ben Erdmann Joins Team of Athletes

Author:
Updated:
Original:

Los Angeles, Calif., March 31, 2014 – adidas Outdoor (adidas.com/outdoor), the athletic brand in the outdoors, today announced the addition of ice alpinist Ben Erdmann, 26, to its team of athletes. Erdmann was introduced to the sport of ice climbing when he was 15, and has since made several notable ascents in Alaska’s Kichatna Mountains, summited Fitz Roy in Patagonia a total of three times, and made the first ascent of a remote 6,000 meter peak on the border of Nepal and China during a three month expedition to the Himalayas.

“Ben has that unique style, clear vision, and dedicated focus that we look for in our brand ambassadors,” said Greg Thomsen, adidas Outdoor managing director. “He has a passion for climbing and adventure that pushes boundaries and has driven him to the most remote areas on the planet. We see this as a like-minded partnership and we are committed to helping him in his future endeavors.”

In April 2013, Erdmann was part of a successful expedition that made the first ascent of Hypa Zypa Couloir, a difficult ice and mixed route on the east face of the Citadel in Alaska’s Kichatna Range, during a 70-hour round trip. This month Erdmann will be back in the Kichatna region exploring an untouched area, attempting first ascents of the southeast face of Augustin Peak and the east buttress of an un-named peak near Trident Glacier in eastern Kichatna. 

Ben currently resides in Matanuska Valley, Alaska, and makes annual trips to climb in Yosemite Valley where he regularly rope solos El Capitan. Erdmann travels around the world mountaineering, and has biked 1,000 miles north to south in Alaska, canoed 1,000 miles solo on the Yukon River over the course of 28 days and rappelled off the Seattle Space Needle to pressure wash it for the first time after it was built. 

fitz

About adidas Outdoor: adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

Contact: Kristen Bujold, kristenb@cgprpublicrelations.com, 781-639-4924 Ext. 115

Related

L16C8508

adidas Outdoor Announces Climber and Offwidth Expert Pamela Shanti Pack Joins its Athlete Team

Los Angeles, Calif., April 1, 2015 – adidas Outdoor, the athletic brand in the outdoors, announces offwidth climber Pamela Shanti Pack, has joined its roster of athletes. Since 2008, Shanti Pack has achieved more than 50 first ascents of offwidth routes, including the first ...read more

f8c5db496eddf4a6065990647c09c00f

adidas Outdoor Announces Reigning Adult National Champion Kai Lightner Joins its Athlete Team

LOS ANGELES (October 26, 2015) – adidas Outdoor, the athletic brand in the outdoors, today announces the addition of rock climber Kai Lightner, 16, to its team of athletes. Lightner took first place in the 2015 SCS National Championship in Watertown, Mass., where he was the ...read more

IMG_9273

adidas Outdoor Names Michael Silitch, Alpine Climber and Guide, to Athlete Team

LOS ANGELES (April 28, 2016) – adidas Outdoor, the athletic brand in the outdoors, today named Michael Silitch, alpine climber and guide, to its roster of athletes. He has more than 20 years of guiding experience, including ascents of Denali in Alaska, iconic routes in Yosemite ...read more

6665_524957680883275_2013360349_n

adidas Outdoor Announces Up-and-coming Rock Climber Meagan Martin Joined its Team of Athletes

Los Angeles, Calif., April 7, 2014 – adidas Outdoor (adidas.com/outdoor), the athletic brand in the outdoors, today announced the addition of rock climber Meagan Martin, 23, to its team of athletes. Martin earned first andsecond place finishes in Speed Bouldering and Bouldering ...read more

adidas Outdoor Expands Athlete Team with High-Altitude Alpinist Don Bowie

Los Angeles, Calif., February 27, 2014 – adidas Outdoor (www.adidas.com/outdoor) the athletic brand in the outdoors, announced Canadian born, high-altitude alpinist Don Bowie will join its team of athletes. Bowie has been climbing for the past 18 years, and the sport has taken ...read more

adidas Outdoor Announces Loren Gwartney-Gibbs Joins Team as Key Accounts Manager

Los Angeles, (October 6, 2015) – adidas Outdoor, the athletic brand in the outdoors, today announces Loren Gwartney-Gibbs has been named its key accounts manager for the U.S. Gwartney-Gibbs has more than 10 years of experience in retail and sales of both hard and soft goods for ...read more

adidas Outdoor Announces Accomplished Rock Climber and Slackliner Libby Sauter Joins Athlete Team

Los Angeles, Calif., June 25, 2014 – adidas Outdoor (adidas.com/outdoor) the athletic brand in the outdoors, announces rock climber and slackliner Libby Sauter, 29, has joined its roster of athletes. In the fall of 2013, Sauter, along with climber Mayan Smith-Gobat, set the ...read more

IMG_6079

adidas Outdoor Announces Claire Buhrfeind, the 2014 Psicobloc Master Series Champion, Joins Athlete Team

LOS ANGELES (September 5, 2014) – adidas Outdoor (adidas.com/outdoor), the athletic brand in the outdoors, announces the addition of rock climber Claire Buhrfeind, 16, to its team of athletes. Buhrfeind is a six-time Junior National Champion in sport, speed and bouldering ...read more

Screen Shot 2014-12-18 at 1.56.03 PM

adidas Outdoor Athlete Sonya Baumstein Attempts First Female Solo Row Across Pacific Ocean

Baumstein Currently Working to Raise Funds to Support 6,000-Mile Expedition Los Angeles, Calif., December 18, 2014 – adidas Outdoor (adidas.com/outdoor), the athletic brand in the outdoors, today announced its athlete Sonya Baumstein, 29, will attempt to be the first female to ...read more