Active Interest Media acquires Yoga Journal

Consumer Enthusiast Media Company Adds Country's Top Yoga Media Company to Portfolio of Specialty Magazines, Events and Electronic Media Holdings

El Segundo, CA—(September 5, 2006) – Active Interest Media, Inc. (AIM) has acquired Yoga Journal, AIM President and Chief Executive Officer Efrem “Skip” Zimbalist III announced today. The new acquisition will add to AIM's growing portfolio of enthusiast magazines, consumer shows, books and Internet sites. The terms of the transaction were not disclosed.

Yoga Journal ( is a multi-platform media company that produces an award-winning magazine, sell-out conferences, and bestselling books and DVDs. Since 2000, ad revenue for the magazine has quadrupled while circulation has tripled to 331,000 (ABC audited). In the last five years, the magazine has won four Folio Editorial Excellence Awards for "Best Health and Fitness Magazine" in the country. The magazine is published internationally in Russia, Italy, Brazil, Spain, Thailand, Hong Kong and Singapore.

In addition, the company holds three or more conferences a year, attracting up to 1500 people to each, and the company's website,, was recently named by Forbes as “the web's most expansive and impressive yoga site."

Says Zimbalist, whose previous experience includes CEO of Times Mirror Magazines, "We have long admired Yoga Journal. It is an outstanding publication and represents the very best of the kinds of properties we seek to acquire -- highly successful niche media companies with great future growth. We are thrilled to have acquired Yoga Journal and look forward to working with the company's great team.”

Says Andy Clurman, COO of AIM, “Yoga Journal will join our Healthy Living Group which includes Vegetarian Times, Better Nutrition, and Optimum Wellness magazines. In combination, we will reach millions of enlightened consumers that are leading the natural health and wellness movement.”

Says John Abbott, former CEO of Yoga Journal, "I looked long and hard to find a home for Yoga Journal that would respect the historical integrity of the company while providing the necessary funding and management to build all its media divisions into the peerless multiplatform media company dedicated to yoga. I am thrilled to join the AIM family, and look forward to a prosperous and bright future."

Abbott will remain at Yoga Journal as Executive Director. The Jordan, Edmiston Group, Inc., the New York-based media investment banking firm, represented Yoga Journal in this transaction.

About AIM
Based in El Segundo, California, AIM ( is a dynamic media company that serves a base of loyal constituents through print, event and online products that connect consumers with their passions. The company was formed in October 2003 by Zimbalist and the private equity investment firm Wind Point Partners.

In addition to its Healthy Living Group, the company publishes Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems and Black Belt magazines. AIM produces and markets videos and books and produces twelve shows on log homes and more than two dozen building seminars.

In March of 2006, the company acquired Yachting Promotions, Inc. YPI and its Show Management operations produce five major boat shows in Florida along with numerous other special events. They are best known as the producers of the Fort Lauderdale International Boat Show®, the largest boat show in the world.

About Wind Point Partners
Wind Point Partners® ( is a private equity investment firm with offices in Chicago, Illinois, and Southfield, Michigan that manages $2 billion in capital. Wind Point focuses on partnering with top caliber executives to acquire solid middle market businesses with a clear path to value creation.

About Yoga Journal
Founded in 1975, Yoga Journal ( is the country's premier multiplatform media company dedicated to yoga, publishing the most widely read yoga magazine in the U.S. and abroad. The company holds several sell-out conferences a year, and produces many best-selling yoga books and DVDs. The company is based in San Francisco, CA.


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