Active Interest Media Acquires Fly Fishing Film Tour

The Fly Fishing Film Tour is the original and largest annual showcase of fly fishing films, reaching more than 85,000 attendees through more than 160 live events across six countries.
Publish date:

Boulder, Colo. (October 4, 2018)—Active Interest Media (AIM, announced today that it has acquired the Fly Fishing Film Tour (F3T, Also based in Boulder, Colo., F3T is the original and largest annual showcase of fly fishing films, reaching more than 85,000 attendees through more than 160 live events across six countries. F3T will be operated under AIM’s Warren Miller Entertainment group.


With this acquisition, the two Boulder-based companies fortified a long-standing collaborative relationship. F3T principles Ryan Thompson, Chris Keig, and Doug Powell are all former Warren Miller Entertainment employees who have worked diligently to create this niche category of action sports film and consumer event programming over the last decade and will remain at the helm of F3T heading into this spring’s tour.

“The addition of the Fly Fishing Film Tour to our consumer event portfolio is a natural fit,” said Andy Hawk, Managing Director for AIM’s Mountain Group and Warren Miller Entertainment. “Ryan, Chris, and Doug have built an incredible business using a familiar model, and we are excited to add our resources to the mix to continue to grow the audience for these great films and events.”

Along with Warren Miller Entertainment, AIM will engage the horsepower of the Anglers Journal family of brands, including Anglers Journal TV. The show, based on the successful launch of Anglers Journal magazine, airs Sunday mornings on the Discovery Channel.

“The chance to bring the Warren Miller and Anglers Journal audiences into the F3T family means more folks being inspired to get out on the water, more traffic in fly shops, and more awareness building and fundraising opportunities for fishing-related conservation and charities,” said F3T’s Ryan Thompson. “It is an exciting opportunity for our whole sport.”

In addition to showcasing world-class fly fishing films, the F3T is dedicated to supporting the independent filmmakers, fly shops, and conservation groups that form the backbone of the fly fishing industry’s educational and environmental efforts. In 2018, F3T premieres raised over $500,000 for conservation and fishing-related charities including Trout Unlimited, Casting for Recovery, Project Healing Waters, Bonefish Tarpon Trust, and many more.

About Active Interest Media, Inc.
One of the world’s largest enthusiast media companies, Active Interest Media ( produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM’s Warren Miller Entertainment produces and manages more than 300 action sports film consumer events. Our brands include SKI, Warren Miller, Backpacker, Climbing, Anglers Journal, Yachts International, Sail, Power & Motoryacht, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.


Read More About The Acquisition


100 Mile fly fishing film

Fly Fishing Film Tour entrusts future with movie giant

A former drug cartel member finds his road to recovery through fly-fishing off the coast of Honduras. A fishing group hopes for success on their hunt to tame the elusive African Tiger fish. And a daughter lives vicariously through her mother's tales of fishing Greenland's fertile more


Promotions and Additions Within the Mountain Group of Active Interest Media

Stephen Sebestyen has moved from Web Producer at the Outdoor Group into the role of Digital Director for the entire Outdoor Group, which contains both the Mountain Group properties of SKI and Warren Miller Entertainment, and oversees other brands like Backpacker, Climbing, SNEWS, more

Active Interest Media Launches Gear 360 e-commerce platform

BOULDER, CO (April 29, 2020) - Active Interest Media announces it launch of a new program designed to help brands boost e-commerce across multiple channels. “Gear 360” is a content-driven program that leverages the power of media reviews and consumer reviews in an integrated more

Nastar logo 2020

NASTAR Operations Return Back to Active Interest Media & SKI Magazine

PARK CITY, UTAH (June 2, 2020) - Active Interest Media (AIM) and U.S. Ski & Snowboard today announced that NASTAR operations will transfer back to the program’s owner, AIM. AIM and U.S. Ski & Snowboard remain partners in the marketing, promotion, and growth of the 52-year-old more

Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing

Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the world’s largest enthusiast media more

Active Interest Media acquires Yellowstone Journal

BOULDER, CO --Active Interest Media, Inc. (AIM) has acquired Yellowstone Journal Corporation (YJC), AIM President and Chief Executive Officer Efrem “Skip” Zimbalist III announced. The new acquisition adds to AIM's growing portfolio of enthusiast magazines, consumer shows, more


Active Interest Media Acquiring Bonnier Mountain Group Properties

Boulder, CO (May 1, 2013) -- Active Interest Media (AIM) today announced it has reached an agreement to acquire the properties of the Bonnier Mountain Group, including SKI, Skiing, Warren Miller Entertainment and NASTAR. The agreement, expected to close on May 31, returns AIM’s more

Ski Magazine & Warren Miller Entertainment, Part Of Active Interest Media’s Mountain Group, Appoint Veteran Staff Into Lead Management Roles

Boulder, Colo. – January 28, 2020 – Active Interest Media (AIM, announced key promotions for its Mountain Group, which consists of leading industry brands SKI Magazine, Warren Miller Entertainment (WME), and the Fly Fishing Film Tour (F3T). Fiachra 'Fig' Stokes more

Active Interest Media acquires Yoga Journal

El Segundo, CA—(September 5, 2006) – Active Interest Media, Inc. (AIM) has acquired Yoga Journal, AIM President and Chief Executive Officer Efrem “Skip” Zimbalist III announced today. The new acquisition will add to AIM's growing portfolio of enthusiast magazines, more