NEW YORK, NY (June 27, 2012) - Taking charge and remaining ahead of the newfound focus on technical performance operating within a fashionable aesthetic, ABOVE TREE LINE presents the most compelling and authentic outdoor brands in the market today. These brands combine durability, function, form, and fashion into products that deliver precisely what consumers are seeking right now.
Brands at ABOVE TREE LINE will be available for wholesale order to attendees of the (capsule) show, with either full collections on the show floor or a sampling of product on display meant to illustrate brand philosophy and aesthetic. The brands set to participate in ABOVE TREE LINE at the New York men’s edition of (capsule) include Fjallraven, Topo Designs, Poler, Owner Operator, and Outlier, among others. Change Brands to Snow Peak, Poler, NAU, Topo Designs, Juniper Ridge, Mystery Ranch, Solemate etc.
ABOVE TREE LINE will live exclusively in its own dedicated area at (capsule), the highly- edited fashion and lifestyle trade event that fuses the best of high-end contemporary brands, directional independent designers, and super premium street wear labels.
“The top tier consumer is looking for truth in product,” says Minya Quirk, co-owner of (capsule). “People want products that resonate with integrity and purpose. While it is not a complete conflation of the fashion and outdoor markets, there is now a large overlap of retailers and consumer who are looking for longevity and performance in their personal style and aesthetic. Coupled with the surging popularity of performance outdoor and urban gear, ABOVE TREE LINE is a can’t-miss feature for any forward-facing retailer.”
Chartered under the direction of a knowledgeable Board of Directors lead by Andrea Westerlind, including Jeff Thrope of Cold Splinters and Julie Atherton of JAM Media Collective, ABOVE TREE LINE is designed to appeal to both the (capsule) attendees of top directional retailers, editors, bloggers and tastemakers as well as the niche outdoor clothing and equipment community. Not to mention the surging number of urban athletes who wish to seamlessly combine their recreational activities with their usual style.
"There's an old Swedish adage, ‘There is no bad weather, only bad clothes,’” said Westerlind. “ABOVE TREE LINE stays true to that sentiment, focusing on the brands that make our outdoor experiences special. The fashion industry concentrates on design and style, but ABOVE TREE LINE is also looking at functionality and environment. There's a growing number of city-dwellers like myself who love the outdoors and want to look good in it, so being able to put together this collection of clothes and gear in a setting like (capsule) has been so exciting."
ABOVE TREE LINE will be open July 23rd and 24th. during (capsule) show hours from 10am to 7pm at Pier 36 / Basketball City. For more information on (capsule), please visit www.capsuleshow.com.
(capsule) is the fashion and lifestyle trade event that fuses the best high-end contemporary brands, directional independent designers and super premium street ear labels. From high to low, bold to subtle, impulsive to thoughtful: the beauty is in the mix. (capsule) takes place 12 times a year in New York, Paris, Berlin and Las Vegas, in those cities’ seasonal market weeks.