3M™ Thinsulate™ Platinum Insulation Aspen Fashion Week Partnership

3M™ Thinsulate™ Platinum Insulation to partner with JC de Castelbajac + Rossignol for Aspen Fashion Week 2011, March 13th to March 17th

Saint Paul, MN (March 1, 2011)– 3M™ Thinsulate™ Platinum Insulation, the brand people have trusted to keep them warm for more than 30 years is proud to announce a partnership with JC de Castelbajac + Rossignol for Aspen Fashion Week.

This new collection features the trusted warmth of Thinsulate insulation throughout the line.
Aspen Fashion Week is a destination fashion event designed to showcase and market winter resort, ski and technical outerwear in the home and playground of the most stylish (mountain) winter town. With daily après ski fashion shows, in-store presentations, on mountain events and late night fashionable soirées, AFW 2011 will continue to be the hottest fashion, lifestyle and consumer event to hit the Rockies.
The week of runway events will open with JC de Castelbajac + Rossignol with JC de Castelbajac (JCC) personally presenting his 2011/12 winter collection coming straight from Paris Fashion Week.

Jeff Gunia, Global Business Manager for 3M™ Thinsulate™ Insulation said, “Aspen Fashion Week is the perfect venue for us to partner with JC de Castelbajac + Rossignol and showcase the technical performance of Thinsulate insulation.”

3M and Thinsulate are trademarks of 3M

About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

Colleen Harris
(651) 733-1566