3Mâ„¢ Thinsulateâ„¢ Insulation Announces Partnership with Burton Snowboards
St. Paul, Minn., Dec. 1, 2011 -- 3Mâ„¢ Thinsulateâ„¢ Insulation is pleased to be the Official Outerwear Insulation Supplier to Burton Snowboards for the next four years, effective January 2012.
Teaming with Burton reinforces the significance of the 3Mâ„¢ Thinsulateâ„¢ Insulation brand and the new labeling and hang tag system that the brand recently launched. The system allows customers and retailers to easily differentiate advanced, high-performance solutions from conventional applications.
Burton has been an early adopter of the new branding and merchandising system, introducing 3Mâ„¢ Thinsulateâ„¢ Insulation into their outerwear lines in the 2010-2011 seasons. Burton has now taken the new system a step further by offering Trail Mapping. Trail Mapping is Burton's exclusive, new strategically designed outerwear lining and insulation system that places variable levels of 3Mâ„¢ Thinsulateâ„¢ Insulation in areas of the jacket where snowboarders need warmth the most.
â€œIt's exciting to bring together the expertise of two innovative companies. This collaboration with Burton can help get riders into warmer, more comfortable, high-tech outerwear,â€ said Jeffery Gunia, Global Business Manager at 3M.
â€œI look forward to expanding our collaboration with 3Mâ„¢ Thinsulateâ„¢ to bring new technologies to the marketplace and improve the insulation properties of snowboard outerwear,â€ said John Lacy, Executive Vice President of Product & North American Sales at Burton. â€œ3M's technical expertise combined with Burton's commitment to creating the most progressive snowboarding outerwear makes for a great long-term partnership.â€
For more than 30 years, those who face the cold have trusted the Thinsulate insulation brand to deliver warmth and comfort. From its initial launch in 1978, Thinsulate insulation has become one of the world's most recognized brands in the outerwear, footwear and accessories markets. For information about the Thinsulate insulation brand and our strategic partnership with Burton, visit www.Thinsulate.com. Become a fan of Thinsulate Insulation on Facebook for a chance to win Burton gear with Thinsulate Insulation â€“ www.facebook.com/thinsulate.