2015 Struktur Creative Conference Opens Registration



Kimberly Rodgers

212-889-1700 | kim.rodgers@turnerpr.com

Second Annual Forum for Active Outdoor Design Professionals to Be Held

May 7th & 8th in Portland, Oregon

(PORTLAND, OR) February 18, 2015 – Struktur Event (Struktur), the creative conference for active, outdoor and urban design, returns for its second year with registration officially open. Struktur is designed as a cross-disciplinary event that explores the intersection of user experience, trend research, materials science, and their influence on design. Struktur offers a combination of visionary presentations and social events to help advance the design of active outdoor apparel and equipment. Struktur will be held on May 7 – 8, 2015 at the Ecotrust Building in Portland, Oregon’s famed Pearl District.

This season, the conference explores the themes of Design Leadership and Design Communication. Sessions will cover several topics, including: becoming a design leader, building and sustaining a creative team, reaching the new outdoor consumer and navigating the new selling environment, among others. Presenters come from a mix of new and established brands, and work on large teams, small teams and even independently. Keynote presenters include: David Sherwin, author of Success by Design, a teacher of design leadership; Johanna Blakely, managing director and director of research at the Norman Lear Center, who led research on the impact of intellectual property rights on innovation and creativity in the fashion industry; and Benji Wagner, founder of Poler Outdoor Stuff. The creative minds at Nau, Swift Industries, Range, Gear Commons, Carryology, Giro, Snow Peak, Shwood, Topo Designs, The Mountain Lab, and more will lead additional sessions.

In addition to the presentation series, several networking events will be held within walking distance to the event venue and hotel partner, Hotel Deluxe. Join in the evenings for a happy hour hosted by Snow Peak at Snow Peak flagship store, an industry social at the University of Oregon Innovation Lab, and a closing party hosted by Poler Outdoor Stuff at the Poler flagship store.

Registration is now open online at http://strukturevent.com/register.

Early Registration

February 16, 2015 – March 8, 2015

Price: $495.00

General Registration

March 9, 2015 – April 7, 2015

Price: $595.00

A 20% group discount rate will be offered if three or more individuals register from within the same organization. There are also a limited number of student rate spots available. Please contact info@strukturevent.com for further details.

Programming is made possible in partnership with event sponsors: Polartec, Cordura, Mailchimp, Portland Development Commission, Textile Insight, Poler Outdoor Stuff, Snow Peak, University of Oregon, Range and Carryology. For Struktur updates, news and registration information, please subscribe here.

About Struktur

Founded by design industry veterans Michelle Rose and Sam Ward, Struktur is the first creative conference for the active outdoor design industry. Rose and Ward launched the event to support and nurture the talented community of designers working at the intersection of creativity, business and entrepreneurship. Struktur takes the profession of outdoor design beyond the usual focus of trend, features and function into the realm of education, leadership and storytelling. The event is a new forum to share ideas, overcome challenges and be inspired while connecting with a diverse group of talent as they share experiences with new processes, techniques and materials. For additional information, please visit strukturevent.com, or follow @StrukturEvent on Twitter, Instagram and Facebook.



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