180s Launches New Interactive Website - SNEWS

180s Launches New Interactive Website

180s, a brand committed to creating intelligently designed outdoor gear and accessories for men, women and children, is pleased to announce the launch of their new and improved website, www.180s.com.
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Baltimore, MD (October 11, 2007) 180s, a brand committed to creating intelligently designed outdoor gear and accessories for men, women and children, is pleased to announce the launch of their new and improved website, www.180s.com. Developed by renowned Baltimore-based digital marketing firm Alexander + Tom Inc., the new 180s website offers a myriad of consumer-friendly features while reflecting the brand's unique passion and commitment toward the outdoors.

“Consumers, retailers and media alike will notice a sleek new look to our website as we've strived to create an intuitive, enjoyable experience that reflects the singular personality of our brand,” said 180s Marketing Manager, Jessica Smallwood. “The site will continually evolve to keep content fresh and appealing for consumers and is truly a reflection of our brand's mission to be Always Out There.”

In addition to highlighting the latest products and brand philosophy, the new 180s site features Team 180s, ten ultra-motivated, ultra-dedicated athletes who provide a testing ground and sounding board for the product development team; 180s Fan Shop – the latest in licensed NFL, NBA and Collegiate Ear Warmers; 180s Battle Wear; and the 180s rough and tough work wear brand, Gorgonz.

In conjunction with the launch of the new website, 180s is running a promotion to support Susan G. Komen for the Cure. During the month of October, 5% of the proceeds from all pink products sold on www.180s.com will go to Komen of Maryland. 180s is committed to the advancement of breast cancer research, education, screening and treatment and hope that the first promotion on the new website provides support to further this research.

Log on to www.180s.com to see what's new!

180s. Always Out There

Baltimore-based 180s revolutionized winter accessories with the introduction of the original behind-the-headâ„¢ ear warmer in 1995. The company continues to turn things upside down with numerous patented technologies used in gloves, eyewear and apparel. With distribution in retail channels from sporting goods to department stores, 180s' award-winning designs allow people to get out and do more. 180s. Always Out There.

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