Nemo Equipment, in Dover, N.H., has added six new management positions and people to the company, which is expected to increase its sales by 50 to 70 percent in 2012.
“We had begun to get ahead of ourselves, with the quality and innovation of our products outstripping our ability to get them on shelves and tell the complete story,” said Nemo Founder and President Cam Brensinger.
Earlier this year, the company best known for its tents launched into the sleeping bag category, adding to its sleeping pad line and other camping products.
The new positions increased Nemo’s staff 19 people, and, Brensinger noted, six dogs.
Joining Nemo are:
>> Chief Financial Officer Tina Bourgeois, who previously worked with Ibex.
>> Senior Director of Sales Brent Merriam, who most recently worked at Novation North America/Kayland USA.
>> Nemo Shield Vice President and Chief Product Developer Mike Sullivan, who spent 20 years as an officer in the U.S. Army. Nemo Shield is the company’s military and law enforcement division.
>> Senior Director of Marketing Tiffany Teaford, who comes from Nalgene’s OEM hydration business.
>> Product Coordinator Blake Fowler, who also served in the U.S. Army, with a tour in Afghanistan. He’ll be in charge of scheduling and tracking product development and streamlining product commercialization processes.
>> Customer Service Manager Katrina Smith, who has worked in customers relations in the outdoor retail industry.
- Mammut Sports Group named Andreas Kessler as its new chief sales officer. Kessler is the former CEO of Odlo Sports Group, and he will replace Michael Tobler, who left the Mammut to found Saphire, a new sailing company
- Oboz Footwear, in Bozeman, Mont., added Danielle Fedore as its new customer service representative. Fedore previously worked with Simms Fishing Products for five years.
- Mizuno USA has hired Doug Smiley as the company’s new Running Footwear Business Unit Manager. Smiley will help plan and execute seasonal footwear Mizuno’s running footwear products in conjunction with officials at the company’s headquarters in Japan. Smiley joins Mizuno after a 10-year career at City Sports Inc., where he most recently served as Running Footwear Buyer.
- Lilypond announced the addition of new sales representatives to its team following the brand’s recent relocation to Denver. Alpert-Tebrich & Associates will represent Lilypond in California, Arizona, Nevada and Hawaii with an eight-person team led by Michael Tebrich. In the Rocky Mountain region including Colorado, Utah, New Mexico, Idaho, Montana and Wyoming, RJ Guiney from Mountain Source will lead his crew of seven people. Alan Quinn will take Lilypond to Oregon, Washington and Alaska. In the Northeast, DeMarco Sales including Susan DeMarco and Melanie Davies will cover Maine, New Hampshire, Vermont, Rhode Island, Connecticut and Massachusetts. Matt Johnston and Asher Sassounes of The Bodhi Agency will bring Lilypond to the Lower Michigan Peninsula, Ohio, Indiana, Kentucky and Kansas.
- Gerber Legendary Blades, in Portland, Ore., promoted Joe Mattson to the position of senior brand manager. Mattson will be responsible for leading Gerber’s brand marketing team and corresponding activities within the company. Mattson joined Gerber in August 2011 as a category manager for the brand’s Essentials collection after coming from creative firm Creature and the Marketing Strategy.