Keen, in Portland Ore., hired three product experts to lead its Trailhead, Casual and Sock teams. Jeff Dill takes on the role of footwear business director of the Trailhead category. Dill previously served as the marketing and product category manger of trail running at Salomon and also spent 12 years working for Adidas. Johanna Koeberle has joined the team as senior merchandising manager for BLVD, the Keen casual category. She previously managed the Sorel product line, also working at Triple Five Sole and Adidas. Catriona Shannon will assume the role of socks product line manager. Catriona previously held positions at Columbia Sportswear, where she worked on accessories, equipment and apparel and Nike as NikeId footwear product line manager.
JBCStyle, a full-service staffing agency with a focus on the fashion industry in New York, Los Angeles, San Francisco and Orange County, hired Betsy Curtin as the company’s new recruiting manager for its Outdoor/Active Lifestyle group. Curtin was the founder of Plum.
Kamik Footwear, in Quebec, Canada, selected Boston-based Allen & Gerritsen as its advertising and public relations agency of record. The assignment includes brand strategy development that will inform a multimedia campaign, including print, public relations, online, out-of-home and web development.
Atomic USA named Dana Greenwood as its new Alpine & Nordic sales representative for California and Nevada. Greenwood previously served in several roles within the winter sports industry including most recently Sales Rep for Blizzard/Tecnica.
Have news of a new hire or promotion within the outdoor industry? Let us know at email@example.com
--Compiled by David Clucas