When the skies get stormy, you want to be dressed for the occasion. Thanks to a generous donation from Under Armour—$20,000 worth of technical rain gear and outerwear—kids participating in Big City Mountaineers (BCM) programs this summer will stay warm and dry.
BCM provides under-resourced youth with free, fully outfitted, and professionally-led paddling expeditions, backpacking trips, and overnight camps. This summer, up to 1,000 kids of all ages will don Under Armour Storm jackets and pants on wilderness mentoring expeditions to Sequoia and Kings Canyon National Parks in California, Mount Adams Wilderness in Washington, Flat Tops Wilderness in Colorado, and Boundary Waters Canoe Area in Minnesota.
“Having the technical equipment for our expeditions is one of the biggest hurdles to getting our kids out on these experiences. Ninety percent of our youth are experiencing their first backpacking trip or overnight campout, so we have to outfit them from head to toe," said Bryan Martin, executive director at Big City Mountaineers. "By making sure our kids are warm, dry, and comfortable, Under Armour is ensuring we successfully execute our courses in the backcountry and accomplish our mission.”
BCM is grateful that Under Armour has its back, and said in a news release that such transformative experiences—serving more than 8,000 kids since founding in 1990—would not be possible without the support of brands like Under Armour.