SNEWS Qs: Steve Kitto, Liquid Hardware

The subject of this week's SNEWS Qs is Steve Kitto, owner of bottle company Liquid Hardware.

Steve Kitto, Owner

Liquid Hardware

Victor, Idaho

Tell us about your brands and products.

Liquid Hardware is a company with soul. Our Cyclical Flow Philosophy promotes sustainable awareness and we value a balanced lifestyle. Our product, the Outrigger 25 oz. bottle, comes in eight different colors, is crafted of food-grade stainless and comes complete with our patent-pending Quick Stick Lid.

What were you, as the founder of the company, doing before this?

I was a studio furniture maker with a showroom at the base of Teton Pass in Victor, Idaho. This railroad remnant building is now the headquarters for Liquid Hardware.

Where did your inspiration come from?

I have a challenging kidney condition that forces me to constantly drink water. One day, while hydrating profusely, I dropped a water bottle lid under my gas pedal.

What’s the one best feature of your product?

Our magnetic Quick Stick Lids.

What has been your biggest challenge?

Manufacturing. I tried to produce the bottles in the states, but the retail price for one bottle would have surpassed $100, so I had to move production offshore for now — emphasis on for now.

What are some companies you’d like to compete against?

The heavy hitters: Kleen Kanteen, CamelBak, Nalgene and a plethora of little guys, too.

--Compiled by Ana Trujillo



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